diff --git a/drivers/net/sfc/selftest.c b/drivers/net/sfc/selftest.c
index 14949bb..af39335 100644
--- a/drivers/net/sfc/selftest.c
+++ b/drivers/net/sfc/selftest.c
@@ -47,7 +47,7 @@
 	0x00, 0x0f, 0x53, 0x1b, 0x1b, 0x1b,
 };
 
-static const char *payload_msg =
+static const char payload_msg[] =
 	"Hello world! This is an Efx loopback test in progress!";
 
 /**