| page.title=Brand Guidelines |
| @jd:body |
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| <div id="qv-wrapper"> |
| <div id="qv"> |
| <h2>In this document</h2> |
| <ol id="auto-toc"> |
| </ol> |
| </div> |
| </div> |
| |
| <p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png" |
| alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, |
| the "Google Play" brand and other trademarks are property of Google Inc. and |
| thus not part of the assets we make available through the Android Open Source |
| Project.</p> |
| |
| <p> |
| If you are interested in using these brands to indicate their association with your |
| device, you should adhere to the guidelines on this page. Please note, these |
| guidelines correspond to and complement the <a |
| href="http://developer.android.com/distribute/tools/promote/brand.html">Brand |
| Guidelines for Android App Developers</a> and <a |
| href="http://www.google.com/permissions/">Google Brand Permissions</a>. |
| </p> |
| |
| <h2 id="brand-android">Android</h2> |
| |
| <p>Here are manufacturer guidelines for the Android brand and related |
| assets.</p> |
| |
| <h3 id="text-android" style="clear:right">Android in text</h3> |
| <ul> |
| <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> |
| <li>"Android" should always be capitalized and is never plural or possessive.</li> |
| <li>The use of “Android” on hardware, packaging or marketing materials of a |
| device is restricted to <a |
| href="{@docRoot}compatibility/index.html">Android-compatible</a> devices |
| only.</li> |
| <li>“Android” should never be used in the name of your product or as |
| the primary or dominant mark on your packaging or device.</li> |
| <li>"Android” should be used only as a term to refer to the operating |
| system (OS) of your device. If you are unsure whether your use meets our |
| guidelines, please follow this simple test: If you can replace "Android" with |
| "the Android platform" and the text still makes sense, then you may use this |
| term. |
| <ul> |
| <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> |
| </ul> |
| </li> |
| <li>You may use “with Android” in plain black text with your logo. |
| If used with your logo, "with Android" should be no larger than 90% of your logo’s size. |
| First or most prominent instance of this use should be followed by a |
| ™ symbol.</li> |
| <li>Android may be used <em>only as a descriptor</em>, as long as it is |
| followed by a proper generic term. It cannot be framed as the product name or |
| brand of your device. |
| <ul> |
| <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| <li><span style="color:green">Correct</span>: "Android mobile device"</li> |
| </ul> |
| |
| <p><strong>Any use of the Android name needs to include this attribution in your |
| communication</strong>:</p> |
| <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> |
| |
| <p>Here are acceptable examples:</p> |
| <img src="{@docRoot}images/JB-TM-example.png" alt="Jelly Bean trademark example" /> |
| <img src="{@docRoot}images/8100-TM-example.png" alt="8100 series trademark example" /> |
| <img src="{@docRoot}images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> |
| </li> |
| </ul> |
| |
| <div style="float:right;width:200px;margin-left:30px"> |
| <img alt="" src="{@docRoot}images/Android_Robot_100.png" |
| style="margin-left:50px"> |
| <p style="text-align:center"> |
| <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a> | |
| <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> |
| <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> |
| </div> |
| |
| <h3 id="robot-android">Android robot</h3> |
| |
| <p>The Android robot can be used, reproduced, and modified freely in marketing |
| communications with proper attribution. See the <a |
| href="http://developer.android.com/distribute/tools/promote/brand.html">App Developers Brand |
| Guidelines</a> and the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons license</a> |
| for additional details.</p> |
| |
| <h3 id="logo-android" style="clear:right">Android logo</h3> |
| |
| <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> |
| <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png"> |
| </div> |
| |
| <p>Unless expressly authorized by Google through written agreement, the Android |
| logo and custom typeface may not be used. Nor can these images be used with the |
| Android robot.</p> |
| |
| <h2 id="brand-google_play">Google Play</h2> |
| |
| <p>Use of the “Google Play” name and the Google Play Store icon on the |
| packaging of the hardware, marketing materials of the hardware, or the hardware |
| itself is allowed only on devices <a |
| href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed to access Google Play</a>.</p> |
| |
| <p>See the <a |
| href="https://support.google.com/googleplay/answer/1727131">Supported |
| devices</a> list for devices licensed to use Google Play.</p> |
| |
| <h2 id="Questions">Questions</h2> |
| |
| <p>For additional brand usage information, please contact our Android Partner |
| Marketing team at <a |
| href="mailto:android-brand-approvals@google.com">android-brand-approvals@google.com</a>.</p> |