Clay Murphy | 73bfd1c | 2014-05-08 17:29:19 -0700 | [diff] [blame^] | 1 | page.title=Brand Guidelines |
| 2 | @jd:body |
| 3 | |
| 4 | <!-- |
| 5 | Copyright 2014 The Android Open Source Project |
| 6 | |
| 7 | Licensed under the Apache License, Version 2.0 (the "License"); |
| 8 | you may not use this file except in compliance with the License. |
| 9 | You may obtain a copy of the License at |
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| 11 | http://www.apache.org/licenses/LICENSE-2.0 |
| 12 | |
| 13 | Unless required by applicable law or agreed to in writing, software |
| 14 | distributed under the License is distributed on an "AS IS" BASIS, |
| 15 | WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. |
| 16 | See the License for the specific language governing permissions and |
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| 19 | <div id="qv-wrapper"> |
| 20 | <div id="qv"> |
| 21 | <h2>In this document</h2> |
| 22 | <ol id="auto-toc"> |
| 23 | </ol> |
| 24 | </div> |
| 25 | </div> |
| 26 | |
| 27 | <p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png" |
| 28 | alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, |
| 29 | the "Google Play" brand and other trademarks are property of Google Inc. and |
| 30 | thus not part of the assets we make available through the Android Open Source |
| 31 | Project.</p> |
| 32 | |
| 33 | <p> |
| 34 | If you are interested in using these brands to indicate their association with your |
| 35 | device, you should adhere to the guidelines on this page. Please note, these |
| 36 | guidelines correspond to and complement the <a |
| 37 | href="http://developer.android.com/distribute/tools/promote/brand.html">Brand |
| 38 | Guidelines for Android App Developers</a> and <a |
| 39 | href="http://www.google.com/permissions/">Google Brand Permissions</a>. |
| 40 | </p> |
| 41 | |
| 42 | <h2 id="brand-android">Android</h2> |
| 43 | |
| 44 | <p>Here are manufacturer guidelines for the Android brand and related |
| 45 | assets.</p> |
| 46 | |
| 47 | <h3 id="text-android" style="clear:right">Android in text</h3> |
| 48 | <ul> |
| 49 | <li>Android™ should have a trademark symbol the first time it appears in a creative.</li> |
| 50 | <li>"Android" should always be capitalized and is never plural or possessive.</li> |
| 51 | <li>The use of “Android” on hardware, packaging or marketing materials of a |
| 52 | device is restricted to <a |
| 53 | href="{@docRoot}compatibility/index.html">Android-compatible</a> devices |
| 54 | only.</li> |
| 55 | <li>“Android” should never be used in the name of your product or as |
| 56 | the primary or dominant mark on your packaging or device.</li> |
| 57 | <li>"Android” should be used only as a term to refer to the operating |
| 58 | system (OS) of your device. If you are unsure whether your use meets our |
| 59 | guidelines, please follow this simple test: If you can replace "Android" with |
| 60 | "the Android platform" and the text still makes sense, then you may use this |
| 61 | term. |
| 62 | <ul> |
| 63 | <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| 64 | <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> |
| 65 | </ul> |
| 66 | </li> |
| 67 | <li>You may use “with Android” in plain black text with your logo. |
| 68 | If used with your logo, "with Android" should be no larger than 90% of your logo’s size. |
| 69 | First or most prominent instance of this use should be followed by a |
| 70 | ™ symbol.</li> |
| 71 | <li>Android may be used <em>only as a descriptor</em>, as long as it is |
| 72 | followed by a proper generic term. It cannot be framed as the product name or |
| 73 | brand of your device. |
| 74 | <ul> |
| 75 | <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> |
| 76 | <li><span style="color:green">Correct</span>: "Android mobile device"</li> |
| 77 | </ul> |
| 78 | |
| 79 | <p><strong>Any use of the Android name needs to include this attribution in your |
| 80 | communication</strong>:</p> |
| 81 | <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p> |
| 82 | |
| 83 | <p>Here are acceptable examples:</p> |
| 84 | <img src="{@docRoot}images/JB-TM-example.png" alt="Jelly Bean trademark example" /> |
| 85 | <img src="{@docRoot}images/8100-TM-example.png" alt="8100 series trademark example" /> |
| 86 | <img src="{@docRoot}images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> |
| 87 | </li> |
| 88 | </ul> |
| 89 | |
| 90 | <div style="float:right;width:200px;margin-left:30px"> |
| 91 | <img alt="" src="{@docRoot}images/Android_Robot_100.png" |
| 92 | style="margin-left:50px"> |
| 93 | <p style="text-align:center"> |
| 94 | <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a> | |
| 95 | <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> |
| 96 | <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p> |
| 97 | </div> |
| 98 | |
| 99 | <h3 id="robot-android">Android robot</h3> |
| 100 | |
| 101 | <p>The Android robot can be used, reproduced, and modified freely in marketing |
| 102 | communications with proper attribution. See the <a |
| 103 | href="http://developer.android.com/distribute/tools/promote/brand.html">App Developers Brand |
| 104 | Guidelines</a> and the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons license</a> |
| 105 | for additional details.</p> |
| 106 | |
| 107 | <h3 id="logo-android" style="clear:right">Android logo</h3> |
| 108 | |
| 109 | <div style="float:right;width:210px;margin-left:30px;margin-top:-10px"> |
| 110 | <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png"> |
| 111 | </div> |
| 112 | |
| 113 | <p>Unless expressly authorized by Google through written agreement, the Android |
| 114 | logo and custom typeface may not be used. Nor can these images be used with the |
| 115 | Android robot.</p> |
| 116 | |
| 117 | <h2 id="brand-google_play">Google Play</h2> |
| 118 | |
| 119 | <p>Use of the “Google Play” name and the Google Play Store icon on the |
| 120 | packaging of the hardware, marketing materials of the hardware, or the hardware |
| 121 | itself is allowed only on devices <a |
| 122 | href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed to access Google Play</a>.</p> |
| 123 | |
| 124 | <p>See the <a |
| 125 | href="https://support.google.com/googleplay/answer/1727131">Supported |
| 126 | devices</a> list for devices licensed to use Google Play.</p> |
| 127 | |
| 128 | <h2 id="Questions">Questions</h2> |
| 129 | |
| 130 | <p>For additional brand usage information, please contact our Android Partner |
| 131 | Marketing team at <a |
| 132 | href="mailto:android-brand-approvals@google.com">android-brand-approvals@google.com</a>.</p> |