diff --git a/drivers/media/video/noon010pc30.c b/drivers/media/video/noon010pc30.c
index 50838bf..d0904c5 100644
--- a/drivers/media/video/noon010pc30.c
+++ b/drivers/media/video/noon010pc30.c
@@ -725,8 +725,8 @@
 
 	mutex_init(&info->lock);
 	sd = &info->sd;
-	strlcpy(sd->name, MODULE_NAME, sizeof(sd->name));
 	v4l2_i2c_subdev_init(sd, client, &noon010_ops);
+	strlcpy(sd->name, MODULE_NAME, sizeof(sd->name));
 
 	sd->internal_ops = &noon010_subdev_internal_ops;
 	sd->flags |= V4L2_SUBDEV_FL_HAS_DEVNODE;