diff --git a/drivers/net/pci-skeleton.c b/drivers/net/pci-skeleton.c
index 3388ee1..9c1ce31 100644
--- a/drivers/net/pci-skeleton.c
+++ b/drivers/net/pci-skeleton.c
@@ -601,7 +601,8 @@
 	/* dev zeroed in alloc_etherdev */
 	dev = alloc_etherdev (sizeof (*tp));
 	if (dev == NULL) {
-		printk (KERN_ERR PFX "unable to alloc new ethernet\n");
+		dev_printk (KERN_ERR, &pdev->dev,
+			    "unable to alloc new ethernet\n");
 		DPRINTK ("EXIT, returning -ENOMEM\n");
 		return -ENOMEM;
 	}
@@ -631,14 +632,16 @@
 
 	/* make sure PCI base addr 0 is PIO */
 	if (!(pio_flags & IORESOURCE_IO)) {
-		printk (KERN_ERR PFX "region #0 not a PIO resource, aborting\n");
+		dev_printk (KERN_ERR, &pdev->dev,
+			"region #0 not a PIO resource, aborting\n");
 		rc = -ENODEV;
 		goto err_out;
 	}
 
 	/* make sure PCI base addr 1 is MMIO */
 	if (!(mmio_flags & IORESOURCE_MEM)) {
-		printk (KERN_ERR PFX "region #1 not an MMIO resource, aborting\n");
+		dev_printk (KERN_ERR, &pdev->dev,
+			"region #1 not an MMIO resource, aborting\n");
 		rc = -ENODEV;
 		goto err_out;
 	}
@@ -646,12 +649,13 @@
 	/* check for weird/broken PCI region reporting */
 	if ((pio_len < NETDRV_MIN_IO_SIZE) ||
 	    (mmio_len < NETDRV_MIN_IO_SIZE)) {
-		printk (KERN_ERR PFX "Invalid PCI region size(s), aborting\n");
+		dev_printk (KERN_ERR, &pdev->dev,
+			"Invalid PCI region size(s), aborting\n");
 		rc = -ENODEV;
 		goto err_out;
 	}
 
-	rc = pci_request_regions (pdev, "pci-skeleton");
+	rc = pci_request_regions (pdev, MODNAME);
 	if (rc)
 		goto err_out;
 
@@ -663,7 +667,8 @@
 	/* ioremap MMIO region */
 	ioaddr = ioremap (mmio_start, mmio_len);
 	if (ioaddr == NULL) {
-		printk (KERN_ERR PFX "cannot remap MMIO, aborting\n");
+		dev_printk (KERN_ERR, &pdev->dev,
+			"cannot remap MMIO, aborting\n");
 		rc = -EIO;
 		goto err_out_free_res;
 	}
@@ -699,9 +704,10 @@
 		}
 
 	/* if unknown chip, assume array element #0, original RTL-8139 in this case */
-	printk (KERN_DEBUG PFX "PCI device %s: unknown chip version, assuming RTL-8139\n",
-		pci_name(pdev));
-	printk (KERN_DEBUG PFX "PCI device %s: TxConfig = 0x%lx\n", pci_name(pdev), NETDRV_R32 (TxConfig));
+	dev_printk (KERN_DEBUG, &pdev->dev,
+		"unknown chip version, assuming RTL-8139\n");
+	dev_printk (KERN_DEBUG, &pdev->dev, "TxConfig = 0x%lx\n",
+		NETDRV_R32 (TxConfig));
 	tp->chipset = 0;
 
 match: