diff --git a/drivers/watchdog/advantechwdt.c b/drivers/watchdog/advantechwdt.c
index 4d40965..986258a 100644
--- a/drivers/watchdog/advantechwdt.c
+++ b/drivers/watchdog/advantechwdt.c
@@ -28,6 +28,8 @@
  *	    add wdt_start and wdt_stop as parameters.
  */
 
+#define pr_fmt(fmt) KBUILD_MODNAME ": " fmt
+
 #include <linux/module.h>
 #include <linux/moduleparam.h>
 #include <linux/types.h>
@@ -43,7 +45,6 @@
 #include <asm/system.h>
 
 #define DRV_NAME "advantechwdt"
-#define PFX DRV_NAME ": "
 #define WATCHDOG_NAME "Advantech WDT"
 #define WATCHDOG_TIMEOUT 60		/* 60 sec default timeout */
 
@@ -207,8 +208,7 @@
 	if (adv_expect_close == 42) {
 		advwdt_disable();
 	} else {
-		printk(KERN_CRIT PFX
-				"Unexpected close, not stopping watchdog!\n");
+		pr_crit("Unexpected close, not stopping watchdog!\n");
 		advwdt_ping();
 	}
 	clear_bit(0, &advwdt_is_open);
@@ -245,18 +245,15 @@
 
 	if (wdt_stop != wdt_start) {
 		if (!request_region(wdt_stop, 1, WATCHDOG_NAME)) {
-			printk(KERN_ERR PFX
-				"I/O address 0x%04x already in use\n",
-								wdt_stop);
+			pr_err("I/O address 0x%04x already in use\n",
+			       wdt_stop);
 			ret = -EIO;
 			goto out;
 		}
 	}
 
 	if (!request_region(wdt_start, 1, WATCHDOG_NAME)) {
-		printk(KERN_ERR PFX
-				"I/O address 0x%04x already in use\n",
-								wdt_start);
+		pr_err("I/O address 0x%04x already in use\n", wdt_start);
 		ret = -EIO;
 		goto unreg_stop;
 	}
@@ -265,18 +262,16 @@
 	 * if not reset to the default */
 	if (advwdt_set_heartbeat(timeout)) {
 		advwdt_set_heartbeat(WATCHDOG_TIMEOUT);
-		printk(KERN_INFO PFX
-			"timeout value must be 1<=x<=63, using %d\n", timeout);
+		pr_info("timeout value must be 1<=x<=63, using %d\n", timeout);
 	}
 
 	ret = misc_register(&advwdt_miscdev);
 	if (ret != 0) {
-		printk(KERN_ERR PFX
-			"cannot register miscdev on minor=%d (err=%d)\n",
-							WATCHDOG_MINOR, ret);
+		pr_err("cannot register miscdev on minor=%d (err=%d)\n",
+		       WATCHDOG_MINOR, ret);
 		goto unreg_regions;
 	}
-	printk(KERN_INFO PFX "initialized. timeout=%d sec (nowayout=%d)\n",
+	pr_info("initialized. timeout=%d sec (nowayout=%d)\n",
 		timeout, nowayout);
 out:
 	return ret;
@@ -318,8 +313,7 @@
 {
 	int err;
 
-	printk(KERN_INFO
-	     "WDT driver for Advantech single board computer initialising.\n");
+	pr_info("WDT driver for Advantech single board computer initialising\n");
 
 	err = platform_driver_register(&advwdt_driver);
 	if (err)
@@ -343,7 +337,7 @@
 {
 	platform_device_unregister(advwdt_platform_device);
 	platform_driver_unregister(&advwdt_driver);
-	printk(KERN_INFO PFX "Watchdog Module Unloaded.\n");
+	pr_info("Watchdog Module Unloaded\n");
 }
 
 module_init(advwdt_init);