diff --git a/sound/pci/als4000.c b/sound/pci/als4000.c
index 8a32cd9..7c61561f 100644
--- a/sound/pci/als4000.c
+++ b/sound/pci/als4000.c
@@ -667,7 +667,7 @@
 	/* check, if we can restrict PCI DMA transfers to 24 bits */
 	if (pci_set_dma_mask(pci, 0x00ffffff) < 0 ||
 	    pci_set_consistent_dma_mask(pci, 0x00ffffff) < 0) {
-		snd_printk("architecture does not support 24bit PCI busmaster DMA\n");
+		snd_printk(KERN_ERR "architecture does not support 24bit PCI busmaster DMA\n");
 		pci_disable_device(pci);
 		return -ENXIO;
 	}