kbuild: enable 'make CFLAGS=...' to add additional options to CC

The variable CFLAGS is a wellknown variable and the usage by
kbuild may result in unexpected behaviour.
On top of that several people over time has asked for a way to
pass in additional flags to gcc.

This patch replace use of CFLAGS with KBUILD_CFLAGS all over the
tree and enabling one to use:
make CFLAGS=...
to specify additional gcc commandline options.

One usecase is when trying to find gcc bugs but other
use cases has been requested too.

Patch was tested on following architectures:
alpha, arm, i386, x86_64, mips, sparc, sparc64, ia64, m68k

Test was simple to do a defconfig build, apply the patch and check
that nothing got rebuild.

Signed-off-by: Sam Ravnborg <sam@ravnborg.org>
diff --git a/arch/s390/Makefile b/arch/s390/Makefile
index 143ed8e..62a0da4 100644
--- a/arch/s390/Makefile
+++ b/arch/s390/Makefile
@@ -15,7 +15,7 @@
 
 ifndef CONFIG_64BIT
 LDFLAGS		:= -m elf_s390
-CFLAGS		+= -m31
+KBUILD_CFLAGS	+= -m31
 AFLAGS		+= -m31
 UTS_MACHINE	:= s390
 STACK_SIZE	:= 8192
@@ -23,7 +23,7 @@
 else
 LDFLAGS		:= -m elf64_s390
 MODFLAGS	+= -fpic -D__PIC__
-CFLAGS		+= -m64
+KBUILD_CFLAGS	+= -m64
 AFLAGS		+= -m64
 UTS_MACHINE	:= s390x
 STACK_SIZE	:= 16384
@@ -77,8 +77,8 @@
 cflags-$(CONFIG_WARN_STACK) += -mwarn-framesize=$(CONFIG_WARN_STACK_SIZE)
 endif
 
-CFLAGS		+= -mbackchain -msoft-float $(cflags-y)
-CFLAGS 		+= -pipe -fno-strength-reduce -Wno-sign-compare 
+KBUILD_CFLAGS	+= -mbackchain -msoft-float $(cflags-y)
+KBUILD_CFLAGS	+= -pipe -fno-strength-reduce -Wno-sign-compare
 AFLAGS		+= $(aflags-y)
 
 OBJCOPYFLAGS	:= -O binary