src/source/brands.jd

page.title=Brand Guidelines
@jd:body

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  <div id="qv">
    <h2>In this document</h2>
    <ol id="auto-toc">
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<p>The "Android" name, the <img src="{@docRoot}assets/images/sac_logo.png"
alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo,
the "Google Play" brand and other trademarks are property of Google Inc. and
thus not part of the assets we make available through the Android Open Source
Project.</p>

<p>
If you are interested in using these brands to indicate their association with your
device, you should adhere to the guidelines on this page. Please note, these
guidelines correspond to and complement the <a
href="http://developer.android.com/distribute/tools/promote/brand.html">Brand
Guidelines for Android App Developers</a> and <a
href="http://www.google.com/permissions/">Google Brand Permissions</a>.
</p>

<h2 id="brand-android">Android</h2>

<p>Here are manufacturer guidelines for the Android brand and related
assets.</p>

  <h3 id="text-android" style="clear:right">Android in text</h3>
    <ul>
    <li>Android&trade; should have a trademark symbol the first time it appears in a creative.</li>
    <li>"Android" should always be capitalized and is never plural or possessive.</li>
    <li>The use of “Android” on hardware, packaging or marketing materials of a
        device is restricted to <a
        href="{@docRoot}compatibility/index.html">Android-compatible</a> devices
        only.</li>
    <li>“Android” should never be used in the name of your product or as
the primary or dominant mark on your packaging or device.</li>
    <li>"Android” should be used only as a term to refer to the operating
system (OS) of your device. If you are unsure whether your use meets our
guidelines, please follow this simple test: If you can replace "Android" with
"the Android platform" and the text still makes sense, then you may use this
term.
      <ul>
        <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
        <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li>
      </ul>
    </li>
   <li>You may use “with Android” in plain black text with your logo.
If used with your logo, "with Android" should be no larger than 90% of your logo’s size.
First or most prominent instance of this use should be followed by a
&trade; symbol.</li>
    <li>Android may be used <em>only as a descriptor</em>, as long as it is
followed by a proper generic term. It cannot be framed as the product name or
brand of your device.
      <ul>
        <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li>
        <li><span style="color:green">Correct</span>: "Android mobile device"</li>
      </ul>

    <p><strong>Any use of the Android name needs to include this attribution in your
communication</strong>:</p>
    <blockquote><em>Android is a trademark of Google Inc.</em></blockquote></p>

    <p>Here are acceptable examples:</p>
<img src="images/JB-TM-example.png" alt="Jelly Bean trademark example" />
<img src="images/8100-TM-example.png" alt="8100 series trademark example" />
    <p>And one unacceptable example:</p>
<img src="images/XBrand-TM-example.jpg" alt="XBrand trademark example" />
    </li>
    </ul>

  <div style="float:right;width:200px;margin-left:30px">
    <img alt="" src="images/Android_Robot_100.png"
      style="margin-left:50px">
    <p style="text-align:center">
       <a href="http://developer.android.com/images/brand/Android_Robot_100.png">100x118</a> |
       <a href="http://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br>
       <a href="http://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator (.ai)</a></p>
    <img alt="" src="images/No_PeaceBot_200.jpg">
  </div>

 <h3 id="robot-android">Android robot</h3>

    <p>The Android robot can be used, reproduced, and modified freely in marketing
    communications with proper attribution. See the <a
href="http://developer.android.com/distribute/tools/promote/brand.html">App Developers Brand
Guidelines</a> and the <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons license</a>
for additional details.</p>

<p style="padding-top: 70px">The Android Peace Robot or any variation of the Android Peace Robot
(with peace sign) may not be used in partner marketing.</p>

<h3 id="logo-android" style="clear:right">Android logo</h3>

<div style="float:right;width:250px;margin-left:30px;margin-top:-10px">
  <img alt="No Logo" src="images/android_logo_new_crossed_out.png">
  <img alt="No Logo" src="http://developer.android.com/images/brand/android_logo_no.png">
</div>

<p>Unless expressly authorized by Google through written agreement, the Android
logo and custom typeface may not be used. Nor can these images be used with the
Android robot.</p>

<h2 style="padding-top:50px" id="brand-google_play">Google Play</h2>

<p>Use of the “Google Play” name and the Google Play Store icon on the
packaging of the hardware, marketing materials of the hardware, or the hardware
itself is allowed only on devices <a
href="{@docRoot}source/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed to access Google Play</a>.</p>

<p>See the <a
href="https://support.google.com/googleplay/answer/1727131">Supported
devices</a> list for devices licensed to use Google Play.</p>

<h2 id="Questions">Questions</h2>

<p>For additional brand usage information, please contact our Android Partner
Marketing team by submitting the <a
href="https://support.google.com/googleplay/contact/brand_developer">Partner
Brand Inquiry Form</a>.</p>