Extract the fully-qualified service name into a public static final field on the service container type.
diff --git a/compiler/src/test/golden/TestService.java.txt b/compiler/src/test/golden/TestService.java.txt
index 105aaba..9237548 100644
--- a/compiler/src/test/golden/TestService.java.txt
+++ b/compiler/src/test/golden/TestService.java.txt
@@ -16,6 +16,8 @@
 @javax.annotation.Generated("by gRPC proto compiler")
 public class TestServiceGrpc {
 
+  public static final String SERVICE_NAME = "grpc.testing.TestService";
+
   // Static method descriptors that strictly reflect the proto.
   @io.grpc.ExperimentalApi
   public static final io.grpc.MethodDescriptor<io.grpc.testing.integration.Test.SimpleRequest,
@@ -220,7 +222,7 @@
 
   public static io.grpc.ServerServiceDefinition bindService(
       final TestService serviceImpl) {
-    return io.grpc.ServerServiceDefinition.builder("grpc.testing.TestService")
+    return io.grpc.ServerServiceDefinition.builder(SERVICE_NAME)
       .addMethod(io.grpc.ServerMethodDefinition.create(
           METHOD_UNARY_CALL,
           asyncUnaryCall(