[maven-release-plugin] prepare for next development iteration
diff --git a/pom.xml b/pom.xml
index 1309778..7153ea0 100644
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
 
   <groupId>com.fasterxml.jackson.core</groupId>
   <artifactId>jackson-databind</artifactId>
-  <version>2.9.6</version>
+  <version>2.9.7-SNAPSHOT</version>
   <name>jackson-databind</name>
   <packaging>bundle</packaging>
   <description>General data-binding functionality for Jackson: works on core streaming API</description>
@@ -21,7 +21,7 @@
     <connection>scm:git:git@github.com:FasterXML/jackson-databind.git</connection>
     <developerConnection>scm:git:git@github.com:FasterXML/jackson-databind.git</developerConnection>
     <url>http://github.com/FasterXML/jackson-databind</url>
-    <tag>jackson-databind-2.9.6</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <properties>