Make the error message for when the time data and format do not match clearer.
diff --git a/Lib/_strptime.py b/Lib/_strptime.py
index ce8525b..3fb5602 100644
--- a/Lib/_strptime.py
+++ b/Lib/_strptime.py
@@ -306,7 +306,7 @@
         _cache_lock.release()
     found = format_regex.match(data_string)
     if not found:
-        raise ValueError("time data did not match format:  data=%s  fmt=%s" %
+        raise ValueError("time data %r does not match format %r" %
                          (data_string, format))
     if len(data_string) != found.end():
         raise ValueError("unconverted data remains: %s" %