bpo-35506: Remove redundant and incorrect links from keywords. (GH-11174)

diff --git a/Doc/faq/programming.rst b/Doc/faq/programming.rst
index fd720c1..047812e 100644
--- a/Doc/faq/programming.rst
+++ b/Doc/faq/programming.rst
@@ -738,7 +738,7 @@
 --------------------------------------------------------
 
 Yes.  Usually this is done by nesting :keyword:`lambda` within
-:keyword:`lambda`.  See the following three examples, due to Ulf Bartelt::
+:keyword:`!lambda`.  See the following three examples, due to Ulf Bartelt::
 
    from functools import reduce