diff --git a/Lib/importlib/_bootstrap.py b/Lib/importlib/_bootstrap.py
index a944bee..f2ef1cf 100644
--- a/Lib/importlib/_bootstrap.py
+++ b/Lib/importlib/_bootstrap.py
@@ -758,7 +758,7 @@
 
 _IMPLICIT_META_PATH = [BuiltinImporter, FrozenImporter, _DefaultPathFinder]
 
-_ERR_MSG = 'No module named {}'
+_ERR_MSG = 'No module named {!r}'
 
 def _gcd_import(name, package=None, level=0):
     """Import and return the module based on its name, the package the call is
diff --git a/Misc/NEWS b/Misc/NEWS
index a6ae16a..0dd8a3d 100644
--- a/Misc/NEWS
+++ b/Misc/NEWS
@@ -84,6 +84,8 @@
 Library
 -------
 
+- Issue #8754: Have importlib use the repr of a module name in error messages.
+
 - Issue #11591: Prevent "import site" from modifying sys.path when python
   was started with -S.