diff --git a/Doc/c-api/intro.rst b/Doc/c-api/intro.rst
index 74681d2..4942b1a 100644
--- a/Doc/c-api/intro.rst
+++ b/Doc/c-api/intro.rst
@@ -17,11 +17,11 @@
 application; this technique is generally referred to as :dfn:`embedding` Python
 in an application.
 
-Writing an extension module is a relatively well-understood process,  where a
-"cookbook" approach works well.  There are several tools  that automate the
-process to some extent.  While people have embedded  Python in other
-applications since its early existence, the process of  embedding Python is less
-straightforward than writing an extension.
+Writing an extension module is a relatively well-understood process, where a
+"cookbook" approach works well.  There are several tools that automate the
+process to some extent.  While people have embedded Python in other
+applications since its early existence, the process of embedding Python is
+less straightforward than writing an extension.
 
 Many API functions are useful independent of whether you're embedding  or
 extending Python; moreover, most applications that embed Python  will need to
@@ -30,6 +30,16 @@
 application.
 
 
+Coding standards
+================
+
+If you're writing C code for inclusion in CPython, you **must** follow the
+guidelines and standards defined in :PEP:`7`.  These guidelines apply
+regardless of the version of Python you are contributing to.  Following these
+conventions is not necessary for your own third party extension modules,
+unless you eventually expect to contribute them to Python.
+
+
 .. _api-includes:
 
 Include Files
@@ -81,6 +91,48 @@
 is no need to do anything special to use the API from C++.
 
 
+Useful macros
+=============
+
+Several useful macros are defined in the Python header files.  Many are
+defined closer to where they are useful (e.g. :c:macro:`Py_RETURN_NONE`).
+Others of a more general utility are defined here.  This is not necessarily a
+complete listing.
+
+.. c:macro:: Py_UNREACHABLE()
+
+   Use this when you have a code path that you do not expect to be reached.
+   For example, in the ``default:`` clause in a ``switch`` statement for which
+   all possible values are covered in ``case`` statements.  Use this in places
+   where you might be tempted to put an ``assert(0)`` or ``abort()`` call.
+
+.. c:macro:: Py_ABS(x)
+
+   Return the absolute value of ``x``.
+
+.. c:macro:: Py_MIN(x, y)
+
+   Return the minimum value between ``x`` and ``y``.
+
+.. c:macro:: Py_MAX(x, y)
+
+   Return the maximum value between ``x`` and ``y``.
+
+.. c:macro:: Py_STRINGIFY(x)
+
+   Convert ``x`` to a C string.  E.g. ``Py_STRINGIFY(123)`` returns
+   ``"123"``.
+
+.. c:macro:: Py_MEMBER_SIZE(type, member)
+
+   Return the size of a structure (``type``) ``member`` in bytes.
+
+.. c:macro:: Py_CHARMASK(c)
+
+   Argument must be a character or an integer in the range [-128, 127] or [0,
+   255].  This macro returns ``c`` cast to an ``unsigned char``.
+
+
 .. _api-objects:
 
 Objects, Types and Reference Counts