Revert "bpo-34977: Add Windows App Store package (GH-10245)" (GH-11019)

This reverts commit 468a15aaf9206448a744fc5eab3fc21f51966aad.
diff --git a/Tools/msi/make_zip.proj b/Tools/msi/make_zip.proj
index 125a434..2141117 100644
--- a/Tools/msi/make_zip.proj
+++ b/Tools/msi/make_zip.proj
@@ -15,12 +15,11 @@
         <TargetExt>.zip</TargetExt>
         <TargetPath>$(OutputPath)\$(TargetName)$(TargetExt)</TargetPath>
         <CleanCommand>rmdir /q/s "$(IntermediateOutputPath)\zip_$(ArchName)"</CleanCommand>
-        <Arguments>"$(PythonExe)" "$(PySourcePath)PC\layout"</Arguments>
-        <Arguments>$(Arguments) -b "$(BuildPath.TrimEnd(`\`))" -s "$(PySourcePath.TrimEnd(`\`))"</Arguments>
-        <Arguments>$(Arguments) -t "$(IntermediateOutputPath)\zip_$(ArchName)"</Arguments>
-        <Arguments>$(Arguments) --zip "$(TargetPath)"</Arguments>
-        <Arguments>$(Arguments) --precompile --zip-lib --include-underpth --include-stable --flat-dlls</Arguments>
+        <Arguments>"$(PythonExe)" "$(MSBuildThisFileDirectory)\make_zip.py"</Arguments>
+        <Arguments>$(Arguments) -e -o "$(TargetPath)" -t "$(IntermediateOutputPath)\zip_$(ArchName)" -b "$(BuildPath.TrimEnd(`\`))"</Arguments>
+        <Environment>set DOC_FILENAME=python$(PythonVersion).chm</Environment>
         <Environment>$(Environment)%0D%0Aset PYTHONPATH=$(PySourcePath)Lib</Environment>
+        <Environment Condition="Exists($(CRTRedist))">$(Environment)%0D%0Aset VCREDIST_PATH=$(CRTRedist)\$(Platform)</Environment>
     </PropertyGroup>
 
     <Target Name="_Build">