try out some new beta docker travis features
diff --git a/.travis/install.sh b/.travis/install.sh
index aacfc5a..f7f3d50 100755
--- a/.travis/install.sh
+++ b/.travis/install.sh
@@ -3,7 +3,6 @@
 set -e
 set -x
 
-
 if [[ "$(uname -s)" == 'Darwin' ]]; then
     brew update
 
@@ -18,11 +17,11 @@
     case "${TOXENV}" in
         py26)
             curl -O https://bootstrap.pypa.io/get-pip.py
-            sudo python get-pip.py
+            python get-pip.py --user
             ;;
         py27)
             curl -O https://bootstrap.pypa.io/get-pip.py
-            sudo python get-pip.py
+            python get-pip.py --user
             ;;
         py32)
             brew upgrade pyenv
@@ -51,55 +50,15 @@
             ;;
         docs)
             curl -O https://bootstrap.pypa.io/get-pip.py
-            sudo python get-pip.py
+            python get-pip.py --user
             ;;
     esac
     pyenv rehash
-
+    pip install --user virtualenv
 else
-    sudo add-apt-repository -y ppa:fkrull/deadsnakes
-
-    if [[ "${TOXENV}" == "pypy" ]]; then
-        sudo add-apt-repository -y ppa:pypy/ppa
-    fi
-
-    if [[ "${OPENSSL}" == "0.9.8" ]]; then
-        sudo add-apt-repository -y "deb http://archive.ubuntu.com/ubuntu/ lucid main"
-    fi
-
-    # Retry `update` on failure, some of the servers aren't super reliable.
-    sudo apt-get -y update || sudo apt-get -y update || sudo apt-get -y update
-
-    if [[ "${OPENSSL}" == "0.9.8" ]]; then
-        sudo apt-get install -y --force-yes libssl-dev/lucid
-    fi
-
-    case "${TOXENV}" in
-        py26)
-            sudo apt-get install python2.6 python2.6-dev
-            ;;
-        py32)
-            sudo apt-get install python3.2 python3.2-dev
-            ;;
-        py33)
-            sudo apt-get install python3.3 python3.3-dev
-            ;;
-        py34)
-            sudo apt-get install python3.4 python3.4-dev
-            ;;
-        py3pep8)
-            sudo apt-get install python3.3 python3.3-dev
-            ;;
-        pypy)
-            sudo apt-get install --force-yes pypy pypy-dev
-            ;;
-        docs)
-            sudo apt-get install libenchant-dev
-            ;;
-    esac
+    pip install virtualenv
 fi
 
-sudo pip install virtualenv
-virtualenv ~/.venv
+python -m virtualenv ~/.venv
 source ~/.venv/bin/activate
 pip install tox coveralls