Add support for the GCLOUD_PROJECT environment variable (#73)

diff --git a/google/auth/_default.py b/google/auth/_default.py
index 356780b..b6014e7 100644
--- a/google/auth/_default.py
+++ b/google/auth/_default.py
@@ -254,7 +254,9 @@
             If no credentials were found, or if the credentials found were
             invalid.
     """
-    explicit_project_id = os.environ.get(environment_vars.PROJECT)
+    explicit_project_id = os.environ.get(
+        environment_vars.PROJECT,
+        os.environ.get(environment_vars.LEGACY_PROJECT))
 
     checkers = (
         _get_explicit_environ_credentials,
diff --git a/google/auth/environment_vars.py b/google/auth/environment_vars.py
index 9785c34..b4ed2b2 100644
--- a/google/auth/environment_vars.py
+++ b/google/auth/environment_vars.py
@@ -22,6 +22,13 @@
 environment variable is also used by the Google Cloud Python Library.
 """
 
+LEGACY_PROJECT = 'GCLOUD_PROJECT'
+"""Previously used environment variable defining the default project.
+
+This environment variable is used instead of the current one in some
+situations (such as Google App Engine).
+"""
+
 CREDENTIALS = 'GOOGLE_APPLICATION_CREDENTIALS'
 """Environment variable defining the location of Google application default
 credentials."""