diff --git a/jinja2/exceptions.py b/jinja2/exceptions.py
index 37071ed..4df8324 100644
--- a/jinja2/exceptions.py
+++ b/jinja2/exceptions.py
@@ -41,12 +41,12 @@
         self.name = name
         self.templates = [name]
 
-    def __unicode__(self):
-        return self.message
-
     def __str__(self):
         return self.message.encode('utf-8')
 
+    def __unicode__(self):
+        return self.message
+
 
 class TemplatesNotFound(TemplateNotFound):
     """Like :class:`TemplateNotFound` but raised if multiple templates
@@ -78,6 +78,9 @@
         # function translated the syntax error into a new traceback
         self.translated = False
 
+    def __str__(self):
+        return unicode(self).encode('utf-8')
+
     def __unicode__(self):
         # for translated errors we only return the message
         if self.translated:
@@ -101,9 +104,6 @@
 
         return u'\n'.join(lines)
 
-    def __str__(self):
-        return unicode(self).encode('utf-8')
-
 
 class TemplateAssertionError(TemplateSyntaxError):
     """Like a template syntax error, but covers cases where something in the