diff --git a/board/sunxi/Kconfig b/board/sunxi/Kconfig
index a170c56..bbb4d1b 100644
--- a/board/sunxi/Kconfig
+++ b/board/sunxi/Kconfig
@@ -344,6 +344,30 @@
 	---help---
 	Set this if the backlight pwm output is active low.
 
+config VIDEO_LCD_PANEL_I2C
+	bool "LCD panel needs to be configured via i2c"
+	depends on VIDEO
+	default m
+	---help---
+	Say y here if the LCD panel needs to be configured via i2c. This
+	will add a bitbang i2c controller using gpios to talk to the LCD.
+
+config VIDEO_LCD_PANEL_I2C_SDA
+	string "LCD panel i2c interface SDA pin"
+	depends on VIDEO_LCD_PANEL_I2C
+	default "PG12"
+	---help---
+	Set the SDA pin for the LCD i2c interface. This takes a string in the
+	format understood by sunxi_name_to_gpio, e.g. PH1 for pin 1 of port H.
+
+config VIDEO_LCD_PANEL_I2C_SCL
+	string "LCD panel i2c interface SCL pin"
+	depends on VIDEO_LCD_PANEL_I2C
+	default "PG10"
+	---help---
+	Set the SCL pin for the LCD i2c interface. This takes a string in the
+	format understood by sunxi_name_to_gpio, e.g. PH1 for pin 1 of port H.
+
 
 # Note only one of these may be selected at a time! But hidden choices are
 # not supported by Kconfig
diff --git a/board/sunxi/board.c b/board/sunxi/board.c
index b70e00c..e1891d1 100644
--- a/board/sunxi/board.c
+++ b/board/sunxi/board.c
@@ -33,6 +33,12 @@
 #include <linux/usb/musb.h>
 #include <net.h>
 
+#if defined CONFIG_VIDEO_LCD_PANEL_I2C && !(defined CONFIG_SPL_BUILD)
+/* So that we can use pin names in Kconfig and sunxi_name_to_gpio() */
+int soft_i2c_gpio_sda;
+int soft_i2c_gpio_scl;
+#endif
+
 DECLARE_GLOBAL_DATA_PTR;
 
 /* add board specific code here */
@@ -152,6 +158,10 @@
 	sunxi_gpio_set_cfgpin(SUNXI_GPB(0), SUNXI_GPB0_TWI0);
 	sunxi_gpio_set_cfgpin(SUNXI_GPB(1), SUNXI_GPB0_TWI0);
 	clock_twi_onoff(0, 1);
+#if defined CONFIG_VIDEO_LCD_PANEL_I2C && !(defined CONFIG_SPL_BUILD)
+	soft_i2c_gpio_sda = sunxi_name_to_gpio(CONFIG_VIDEO_LCD_PANEL_I2C_SDA);
+	soft_i2c_gpio_scl = sunxi_name_to_gpio(CONFIG_VIDEO_LCD_PANEL_I2C_SCL);
+#endif
 }
 
 #ifdef CONFIG_SPL_BUILD
diff --git a/include/configs/sunxi-common.h b/include/configs/sunxi-common.h
index 1238d82..f5efebb 100644
--- a/include/configs/sunxi-common.h
+++ b/include/configs/sunxi-common.h
@@ -183,6 +183,22 @@
 #define CONFIG_SYS_I2C_MVTWSI
 #define CONFIG_SYS_I2C_SPEED		400000
 #define CONFIG_SYS_I2C_SLAVE		0x7f
+
+#if defined CONFIG_VIDEO_LCD_PANEL_I2C && !(defined CONFIG_SPL_BUILD)
+#define CONFIG_SYS_I2C_SOFT
+#define CONFIG_SYS_I2C_SOFT_SPEED	50000
+#define CONFIG_SYS_I2C_SOFT_SLAVE	0x00
+#define CONFIG_VIDEO_LCD_I2C_BUS	0 /* The lcd panel soft i2c is bus 0 */
+#define CONFIG_SYS_SPD_BUS_NUM		1 /* And the axp209 i2c bus is bus 1 */
+/* We use pin names in Kconfig and sunxi_name_to_gpio() */
+#define CONFIG_SOFT_I2C_GPIO_SDA	soft_i2c_gpio_sda
+#define CONFIG_SOFT_I2C_GPIO_SCL	soft_i2c_gpio_scl
+#ifndef __ASSEMBLY__
+extern int soft_i2c_gpio_sda;
+extern int soft_i2c_gpio_scl;
+#endif
+#endif
+
 #define CONFIG_CMD_I2C
 
 /* PMU */