docs: Added Zombie Ragdoll success story
Bug: 26930452
Change-Id: I3c7563e516269bf5b78961958c7e019bcc70cbe3
diff --git a/docs/html/distribute/stories/rvappstudios-zombie.jd b/docs/html/distribute/stories/rvappstudios-zombie.jd
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+page.title=Localization improves Zombie Ragdoll engagement at launch
+page.metaDescription=Zombie Ragdoll is a physics based zombie shooting game launched by RV AppStudios in August 2013. Having attended Google I/O talks, the team at RV AppStudios was inspired to go global with Zombie Ragdoll at launch.
+page.tags="stories", "Google Play"
+page.image=images/cards/distribute/stories/rvappstudios-zombie.jpg
+page.timestamp=1454440882
+
+@jd:body
+
+
+<h3>Background</h3>
+
+<div class="figure" style="width:113px">
+ <img src="{@docRoot}images/distribute/stories/rvappstudios-zombie-icon.png" height="113" />
+</div>
+
+<p>
+ <a class="external-link" href="
+ https://play.google.com/store/apps/details?id=com.rvappstudios.zombieragdoll">
+ Zombie Ragdoll</a> is a physics based zombie shooting game launched by RV AppStudios in August
+ 2013. Inspired by Google I/O talks about reaching global users on Google Play, the team at RV
+ AppStudios was inspired to go global with Zombie Ragdoll at launch.
+</p>
+
+
+<h3>What they did</h3>
+
+<p>
+ Using the App Translation Service in the Google Play Developer Console,
+ RV AppStudios launched Zombie Ragdoll localized into 20 languages.
+ In addition to localizing the text within the game, they also localized
+ game assets to specific countries and cultures.
+</p>
+
+<h3>Results</h3>
+
+<div class="figure" style="width:380px">
+ <img width="380"
+ src="{@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot.jpg"
+ srcset=
+ "{@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot.jpg 1x
+ {@docRoot}images/distribute/stories/rvappstudios-zombie-screenshot_2x.jpg 2x">
+ <p class="img-caption">
+ Hindi version of Zombie Ragdoll
+ </p>
+</div>
+
+<p>
+ After launch 80% of downloads came from non-English speaking countries,
+ improving engagement with users worldwide. In addition, there was
+ growth in use in countries where their apps hadn’t been as popular
+ before; achieving significant traction in countries such as Vietnam,
+ Russia, Philippines, and Thailand.
+</p>
+
+<p>
+ Vivek Dave, founder of RV AppStudios says, “Users want a personalized
+ experience, and by offering a localized game with translation of text and
+ graphic assets, we believe users will connect at a much deeper level.""
+</p>
+
+<h3>Get started</h3>
+
+<p>
+ Find out more about the App Translation Service <a href="
+ http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">
+ here</a> and read the full <a href="
+ https://developer.android.com/distribute/tools/localization-checklist.html">
+ Localization checklist</a> to simplify the process of localizing your app
+ or game for users across the globe.
+</p>
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