| page.title=Expand Into New Markets |
| page.metaDescription=Tap fast-growing markets in Japan, Korea, India, Brazil, and many other countries around the world. |
| page.image=/distribute/images/expand-into-new-markets.jpg |
| page.tags="users, growth, global" |
| |
| @jd:body |
| |
| <div id="qv-wrapper"> |
| <div id="qv"> |
| <h2> |
| Contents |
| </h2> |
| |
| <ol> |
| <li> |
| <a href="#localize-your-product">Localize Your Product</a> |
| </li> |
| |
| <li> |
| <a href="#testing-and-support">Testing and Support</a> |
| </li> |
| |
| <li> |
| <a href="#localize-your-google-play-listing">Localize Your Store |
| Listing</a> |
| </li> |
| |
| <li> |
| <a href="#marketing">Marketing</a> |
| </li> |
| |
| <li> |
| <a href="#related-resources">Related Resources</a> |
| </li> |
| </ol> |
| </div> |
| </div> |
| <p> |
| Android and Google Play give you a worldwide audience for your apps, with an |
| addressable user base that's growing very rapidly in countries such as Japan, |
| Korea, India, and Brazil. You can sell your app in more than 130 countries. |
| </p> |
| |
| <p> |
| To <strong>maximize your app's distribution potential and earn high |
| ratings</strong> from users around the world, we encourage you to localize |
| your app. Once you’ve built a solid foundation in your home market, take |
| advantage of Android’s powerful growth around the world and expand your app |
| to new markets. |
| </p> |
| |
| <div class="sidebox-wrapper" style="float:right;"> |
| <div class="sidebox"> |
| <p> |
| <strong>Tip:</strong> Localization is more than translation. Plan product |
| features, launch, and marketing for key markets. |
| </p> |
| </div> |
| </div> |
| |
| <p class="caution" style="font-size:15.5px;"> |
| </p> |
| |
| <p> |
| Localization involves a variety of tasks throughout your app development |
| cycle, and advance planning is essential. But <strong>localization is more |
| than just translating your UI</strong>. To be successful, you also need to |
| localize your Google Play listing and ensure your marketing is suitable for |
| the demographic you’re addressing. |
| </p> |
| |
| <p> |
| To reduce development and maintenance effort, use a single APK for all |
| regions. A single APK also allows you to more easily track metrics by |
| country. Google Play takes care of providing the appropriate localized |
| version of your app based on user location. |
| </p> |
| |
| <div class="headerLine"> |
| <h1 id="localize-your-product"> |
| Localize Your Product |
| </h1> |
| |
| <hr> |
| </div> |
| |
| <div class="sidebox-wrapper" style="float:right;"> |
| <div class="sidebox"> |
| <p> |
| <strong>Tip:</strong> Use a professional translation service located in |
| your target country to ensure high quality and good user ratings. |
| </p> |
| </div> |
| </div> |
| |
| <p> |
| The first step is to identify your target markets and associated languages, |
| then focus your product localization on those countries. Some of the tasks |
| include translating your UI strings and localizing dates and times, layouts, |
| text direction, and finally your Google Play store listing. To learn more |
| about how to localize your app, visit our <a href= |
| "{@docRoot}distribute/tools/localization-checklist.html">Localization |
| Checklist</a>. |
| </p> |
| <!-- <p>[Need graphic highlighting that it’s all about getting high ratings]</p> --> |
| |
| <p> |
| Work with a professional translator, preferably located in the country you’re |
| localizing your apps for, to ensure high quality results. Machine |
| translations may affect your apps’ ratings, as they’re less reliable than |
| high-quality professional translations. For example, a professional service |
| will know to consider the vocabulary expansion, left-to-right and |
| right-to-left support, and other factors in each language. Learn more about |
| UI considerations and other factors in the <a href= |
| "{@docRoot}distribute/tools/localization-checklist.html#design">Design for |
| Localization</a> section of the Localization Checklist. |
| </p> |
| |
| <p> |
| <strong>Google Play App Translation Service</strong> can help you quickly |
| find and purchase translations of your apps. In the <a href= |
| "https://play.google.com/apps/publish/">Developer Console</a>, you can browse |
| a list of third-party vendors who are pre-qualified by Google to offer |
| high-quality professional translations at competitive prices. |
| </p> |
| |
| <div style="float:left; width:48%; padding:8px;"> |
| <img src="{@docRoot}images/gp-listing-3.jpg"> |
| </div> |
| |
| <div style="width:48%; padding:8px; float:left"> |
| <img src="{@docRoot}images/gp-expand-2.jpg"> |
| </div> |
| |
| <div class="headerLine clearfloat"> |
| <h1 id="testing-and-support"> |
| Testing and Support |
| </h1> |
| |
| <hr> |
| </div> |
| |
| <p> |
| Before you launch, be sure to use our <a href= |
| "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">beta |
| testing</a> and <a href= |
| "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged |
| rollouts</a> to identify and address issues before users can rate your app. |
| Feedback can be gathered using a <a href= |
| "https://support.google.com/groups/answer/46601">Google Group</a> or <a href= |
| "https://support.google.com/plus/topic/2888488">Google+ Community</a>. Watch |
| user sentiment and respond if necessary as you add countries. |
| </p> |
| |
| <p> |
| After you launch, <strong>offer support hours in the local time zone in the |
| local language</strong>. When possible, having a local presence can |
| dramatically increase your daily active users and revenue. For example, |
| <a href="">this developer</a> was able to <strong>increase their revenue over |
| 500% after creating a local presence</strong> in Asia and taking great care |
| of their users. |
| </p> |
| |
| <div class="headerLine"> |
| <h1 id="localize-your-google-play-listing"> |
| Localize Your Google Play Store Listing |
| </h1> |
| |
| <hr> |
| </div> |
| |
| <div class="sidebox-wrapper" style="float:right;"> |
| <div class="sidebox"> |
| <p> |
| <strong>Tip:</strong> You can select regions, set regional pricing, and |
| localize your listing while maintaining only one APK. |
| </p> |
| </div> |
| </div> |
| |
| <div class="figure"> |
| <img src="{@docRoot}images/gp-buyer-currency.png" class="border-img"> |
| </div> |
| |
| <p> |
| Within your Google Play listing, you’ll need to set the regions in which your |
| apps will be available, set pricing for each, and customize your Google Play |
| listing to ensure it speaks to local audiences. You can change your country |
| and carrier targeting at any time just by saving changes in the Google Play |
| Developer Console. |
| </p> |
| |
| <h3> |
| Region selection |
| </h3> |
| |
| <p> |
| In the Developer Console, you can set the regions you make your app available |
| to, pricing in local currencies, and all Google Play listing marketing. You |
| can specify which countries and territories you want to distribute to, and |
| even which carriers (for some countries). |
| </p> |
| |
| <h3> |
| Pricing |
| </h3> |
| |
| <p> |
| When you start to address new markets you have several options for setting |
| the prices of your products: apps, in-app products, and subscriptions. You |
| can set a default price for each product and allow Google Play to adjust this |
| each month for changes in exchange rates, or manually set prices. |
| </p> |
| |
| <p> |
| There are several reasons why it might be beneficial to set prices manually, |
| such as: |
| </p> |
| |
| <ul> |
| <li> |
| <p> |
| Cost of living differences. To better target developing markets you may |
| consider offering your apps at a lower price to make them more affordable |
| in relation to local incomes. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| Price perception. Users in some countries respond well to prices set to |
| x.99, while others prefer x.00 pricing. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| Numerology. You may wish to avoid using certain numbers that are |
| considered unlucky, such as 13 or 4. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| Competition. Your app may have local competition in some markets that you |
| need to account for. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| Local trends and interests. Your apps may be able to bear a higher price |
| in some markets. For example, the interest in various sports varies |
| greatly from country to country. |
| </p> |
| </li> |
| </ul> |
| |
| <p> |
| You may also want to run short-term promotions and discounts in specific |
| countries. |
| </p> |
| |
| <p> |
| The <a href= |
| "{@docRoot}distribute/googleplay/developer-console.html#selling-pricing-your-products"> |
| Pricing & Distribution</a> section in the <a href= |
| "https://play.google.com/apps/publish/">Developer Console</a> is where you |
| set and manage regional distribution and local prices. |
| </p> |
| |
| <h3> |
| Copy and creative |
| </h3> |
| |
| <p> |
| To market to users around the world, <strong>localize your store listing, |
| including app details and description, promotional graphics, screenshots, and |
| more.</strong> Graphical assets and copy can be uploaded for each country you |
| are targeting. |
| </p> |
| |
| <div> |
| <img src="{@docRoot}images/gp-expand-4.jpg" class="border-img"> |
| </div> |
| |
| <div> |
| <img src="{@docRoot}images/gp-expand-5.jpg" class="border-img"> |
| </div> |
| |
| <p> |
| Learn more about how to localize your <a href= |
| "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">store |
| listing</a>. |
| </p> |
| |
| <div class="headerLine"> |
| <h1 id="marketing"> |
| Marketing |
| </h1> |
| |
| <hr> |
| </div> |
| |
| <div class="figure"> |
| <img src="{@docRoot}images/gp-badge-jp.png"> |
| </div> |
| |
| <p> |
| Just like your Google Play listing, all other marketing should be localized |
| to speak to the local audience. This includes images, colors, icons, and |
| audio. To maximize effectiveness, <strong>run promotions, contests, and |
| announcements at local time</strong>. You can build a localized <a href= |
| "{@docRoot}distribute/tools/promote/badges.html">Google Play badge</a> and |
| <a href="{@docRoot}distribute/tools/promote/device-art.html">device art</a> |
| for each language you support. |
| </p> |
| |
| <div class="headerLine clearfloat"><h1 id="related-resources">Related Resources</h1><hr></div> |
| |
| <div class="resource-widget resource-flow-layout col-13" |
| data-query="collection:distribute/getusers/expandnewmarkets" |
| data-sortOrder="-timestamp" |
| data-cardSizes="6x3,6x3,6x3,6x3,6x3,6x3" |
| data-maxResults="6"></div> |