am b024fd20: am bdcd6fc7: Doc change: Update monetization docs.
* commit 'b024fd208720b9d0e5fd5cd4c7fb09c19b1a86ad':
Doc change: Update monetization docs.
diff --git a/docs/html/distribute/engage/analytics.jd b/docs/html/distribute/engage/analytics.jd
new file mode 100644
index 0000000..5f7cade
--- /dev/null
+++ b/docs/html/distribute/engage/analytics.jd
@@ -0,0 +1,50 @@
+page.title=Understand User Behavior
+page.metaDescription=Use Google Analytics to learn what your users like and what keeps them coming back.
+page.tags="analytics, user behavior"
+page.image=/images/gp-analytics.jpg
+
+@jd:body
+
+<div class="figure">
+ <img src="{@docRoot}images/gp-analytics.jpg" style="width:320px">
+</div>
+
+
+<p>
+ Link your Google Play Developer Console with Google Analytics to learn much
+ more about how users interact with your app — before and after they
+ download it.
+</p>
+
+<p>
+ Start by discovering how many people visit your Google Play listing page,
+ where they come from, and how many go on to install your app. Once the app is
+ launched, use Google Analytics to see which of your features are most
+ popular, where power users spend their time, who tends to make in-app
+ purchases, and more.
+</p>
+
+<p>
+ Google Analytics delivers the numbers in real time, so you can act fast to
+ update your landing page and your app. <a href=
+ "http://www.google.com/analytics/mobile/">Learn more</a>.
+</p>
+
+<p>
+ If you have a Google Analytics account already, linking it to Google Play
+ takes just a few moments. You can also link your Google Analytics account to
+ Admob to start gaining more user insights to improve your in-app marketing.
+</p>
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/engage/analytics"
+ data-sortorder="-timestamp"
+ data-cardsizes="9x3"
+ data-maxresults="6">
+</div>
\ No newline at end of file
diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd
index 0417ba1..a25c3c6 100644
--- a/docs/html/distribute/engage/deep-linking.jd
+++ b/docs/html/distribute/engage/deep-linking.jd
@@ -1,13 +1,13 @@
page.title=Deep Link to Bring Users Back
-page.metaDescription=Use deep links to bring your users into your apps from social posts or search.
+page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.
page.tags="app indexing, google+ signin"
page.image=/images/gp-listing-4.jpg
@jd:body
<p>
- Use deep links to bring your users into your apps from social posts or
- search.
+ Use deep links to bring your users into your apps from social posts,
+ search, or ads.
</p>
<div class="headerLine">
@@ -47,6 +47,11 @@
<h2>Deep Linking from Google Search — App Indexing</h2>
</div>
+
+<div style="float:right;">
+ <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
+</div>
+
<p>
Another way to bring users back to your apps is to apply for app indexing.
</p>
@@ -60,11 +65,29 @@
content</a>.
</p>
-<div>
- <img src="{@docRoot}images/gp-listing-4.jpg" style="padding-top:1em;">
+<div class="clearfloat" style="margin-top:2em;"></div>
+
+<div style="float:right;width:340px;padding-left:2em;">
+ <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
</div>
-<div class="headerLine">
+<div class="headerLine ">
+<h2>Deep Linking from Google Ads</h2>
+</div>
+<p>
+ Ads can remind users about the apps they already have.
+</p>
+
+<p>
+ As with deep links from Google's organic search results, AdWords deep links
+ send users directly to the relevant pages in apps they already have on their
+ mobile device. A mobile search for "flights to London," for instance, could
+ take a user straight to the London page in a travel app. <a href=
+ "http://www.thinkwithgoogle.com/products/ads-apps.html"
+ class="external-link">Learn more</a>.
+</p>
+
+<div class="headerLine clearfloat">
<h2 id="related-resources">
Related Resources
</h2>
diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs
index 0314f8c..596051a 100644
--- a/docs/html/distribute/engage/engage_toc.cs
+++ b/docs/html/distribute/engage/engage_toc.cs
@@ -37,6 +37,12 @@
</li>
<li class="nav-section">
<div class="nav-section empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/engage/analytics.html">
+ <span class="en">Understand User Behavior</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section empty" style="font-weight:normal"><a href="<?cs
var:toroot?>distribute/engage/app-updates.html">
<span class="en">Update Regularly</span></a>
</div>
diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd
index f8cd1ee..2b103c3 100644
--- a/docs/html/distribute/engage/index.jd
+++ b/docs/html/distribute/engage/index.jd
@@ -15,8 +15,8 @@
<div class="resource-widget resource-flow-layout landing col-16"
data-query="collection:distribute/engagelanding"
- data-cardSizes="6x6"
- data-maxResults="9">
+ data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6"
+ data-maxResults="10">
</div>
<h3>Related Resources</h3>
diff --git a/docs/html/distribute/engage/widgets.jd b/docs/html/distribute/engage/widgets.jd
index 286adea..6adb55c 100644
--- a/docs/html/distribute/engage/widgets.jd
+++ b/docs/html/distribute/engage/widgets.jd
@@ -1,5 +1,5 @@
page.title=Build Useful Widgets
-page.metaDescription=Use widgets to remind users about important information in your apps and games, even when your apps are closed.
+page.metaDescription=Use home screen widgets to remind users about important information in your apps and games, even when your apps are closed.
page.tags=""
page.image=/images/gp-engage-0.jpg
diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd
index bcb1e52..9a847ff 100644
--- a/docs/html/distribute/monetize/ads.jd
+++ b/docs/html/distribute/monetize/ads.jd
@@ -10,17 +10,32 @@
</div>
<p>
- In-app advertising offers a quick and easy way to incorporate a monetization
- option into both your <a href=
+ Ads can be a quick and easy way to earn more from your <a href=
"{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href=
"{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href=
- "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p>
+ "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps.
+ AdMob and the Google Mobile Ads SDK let you add advertising to your apps with
+ just a few lines of code.
+</p>
-<p>Using <a href=
+<p>
+ The question is: which model gets the best results for your app? Google's ad
+ tools are made to help you figure out what combination works best for both
+ your audience and your bottom line. </p>
+
+<p>Start by linking your AdMob and Google
+ Analytics accounts to get better insights and more earning power: for
+ instance, AdMob can promote in-app purchases to the people who buy them most
+ often, while showing income-generating ads to those less likely to buy right
+ now.
+</p>
+
+<p>
+ Using <a href=
"http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a>
- and the <a href="{@docRoot}google/play-services/ads.html">Google
- Mobile Ads SDK</a> included in Google Play Services, you’re able to add
- advertising into your apps, with just a few lines of code.
+ and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads
+ SDK</a> included in Google Play Services, you’re able to add advertising into
+ your apps, with just a few lines of code.
</p>
<p>
@@ -30,36 +45,33 @@
<ul>
<li>
<p>
- <strong>Placement within your apps</strong> — Well placed ads will
- optimize your revenue by making it more likely that users will ‘click
- through’. Poorly placed ads can result in low click-through rates, and in
- the worse cases poor rating and users rapidly abandoning your apps. You
- can get advice on how to best place ads from the developer training on
- <a href=
- "{@docRoot}training/monetization/ads-and-ux.html">using
- ads</a>.
+ <strong>Placement within your apps</strong> — Well-placed ads make
+ it more likely that users will click through and convert. Poorly-placed
+ ads lead to lower click-through rates, and even poor ratings and users
+ abandoning your apps. Our <a href=
+ "{@docRoot}training/monetization/ads-and-ux.html">developer training</a>
+ on using ads shows some of the best ways to place ads.
</p>
</li>
<li>
<p>
<strong>Ad formats</strong> — Every app offers a different type of
- experience for users, so it’s important to consider the format of ads
- you’re using to ensure it’s compatible with the experience. While banner
- ads may work well for a flashlight utility app, an immersive gaming app
- may benefit more from a video interstitial. Mismatched ad formats may
- negatively affect your users’ experience and ad revenue, so try to select
- formats that fit well with the content and flow of your apps.
+ experience for users, so it’s important that your ad formats match that
+ experience. While banner ads may work well for a flashlight utility app,
+ an immersive gaming app may benefit more from a video interstitial.
+ Mismatched ad formats can make users unhappy and leave money on the
+ table.
</p>
</li>
<li>
<p>
- <strong>Maximizing your performance</strong> — Ensure you’re optimizing
- your advertising revenue by maximizing your CPMs <em>and</em> fill rate.
- Often ad providers will cite very high CPMs but will have a low fill rate
- that can severely decrease your effective CPM, so look at both of these
- figures. Also consider using a <a href=
+ <strong>Maximizing your performance</strong> — Make sure you’re
+ optimizing your advertising revenue by maximizing your CPMs and fill
+ rate. Ad providers often cite their very high CPMs but don't mention low
+ fill rates that can severely decrease your effective CPM. Be sure to look
+ at both of these figures. Consider using a <a href=
"https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac">
mediation</a> solution if you’d like to use multiple ad providers in your
apps. Look for solutions that offer yield management or <a href=
@@ -71,30 +83,43 @@
<li>
<p>
- <strong>Exercising control options</strong> — A variety of ads promoting a
- broad selection of other services or apps may show up within you apps.
- Depending on your goals and the type of experience you want to provide
- your users, it may make sense to <a href=
+ <strong>Exercising control options</strong> — A variety of ads may
+ show up within your app. It may make sense to <a href=
"https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac">
- block</a> certain advertisements from appearing. Some developers don’t
- want apps in a similar category showing to their users, but some don’t
- mind.
+ block</a> certain of those advertisements from appearing, depending on
+ your goals and the type of experience you want to provide. Some
+ developers, for instance, don’t want ads for apps in their same category
+ showing to their users, while others don’t mind at all.
</p>
</li>
<li>
<p>
- <strong>Cross promoting your other apps</strong> — Ads can be used for
- more than just earning revenue. Consider using <a href=
+ <strong>Cross promoting your other apps</strong> — Ads can do more
+ than earn revenue. Consider running <a href=
"https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac">
- house ads</a> within your apps to create awareness and promote your
- entire portfolio of apps. When launching new apps, an easy way to quickly
- attract users is to promote directly to your existing customers.
+ house ads</a> within your apps to promote other apps in your portfolio.
+ When you launch a new app, this kind of promotion is a free and easy way
+ to attract new users quickly.
</p>
</li>
</ul>
<p>
+ Don't forget that paid channels like AdWords and YouTube can help you cast a
+ wider net by reaching targeted audiences outside the app ecosystem. They're a
+ great way to find new users at a price that you control. <a href=
+ "https://support.google.com/adwords/answer/2549053">Learn more</a>.
+</p>
+
+<p>
+ To start monetizing with ads, sign up for AdMob and integrate the Google
+ Mobile Ads SDK into your apps. If you also need to manage direct deals with
+ advertisers, consider using DoubleClick for Publishers Small Business.
+</p>
+
+
+<p>
To start monetizing with ads sign up for <a href=
"http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate
the <a href="https://developers.google.com/mobile-ads-sdk/download">Google
diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd
index 77ef609..a810f36 100644
--- a/docs/html/distribute/users/index.jd
+++ b/docs/html/distribute/users/index.jd
@@ -14,8 +14,8 @@
<div class="resource-widget resource-flow-layout landing col-16"
data-query="collection:distribute/users"
- data-cardSizes="6x6, 6x6, 6x6, 9x6, 9x6, 6x6, 6x6, 6x6"
- data-maxResults="8">
+ data-cardSizes="6x6"
+ data-maxResults="6">
</div>
<h3>Related resources</h3>
diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd
new file mode 100644
index 0000000..1e28ae1
--- /dev/null
+++ b/docs/html/distribute/users/promote-with-ads.jd
@@ -0,0 +1,45 @@
+page.title=Promote Your App with Ads
+page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment.
+page.image=/images/gp-ads-console.jpg
+page.tags="users, ads, analytics"
+
+@jd:body
+
+<p>
+ AdMob is Google's advertising platform for mobile apps. You can use it to
+ monetize your app and promote your apps, and you can link your Google
+ Analytics account to AdMob so you can analyze your apps — all in one
+ place.
+</p>
+
+<p>
+ <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad
+ app network. But you get more than just massive scale: AdMob will soon help
+ you find the right users in related apps. If your app is for bicycling, AdMob
+ can promote your app on other fitness and cycling-related apps worldwide.
+ <a href=
+ "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en">
+ Sign up for AdMob</a>.
+</p>
+
+<p>
+ AdMob also offers new solutions to help you achieve app-related goals such as
+ downloads, re-engagement and in-app purchases using Google search and the
+ Google Display Network. These solutions include streamlined campaign creation
+ flows and tools to track performance across the entire app lifecycle.
+ <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn
+ More</a>.
+</p>
+<div style="margin-top:2em;">
+ <img src="{@docRoot}images/gp-ads-console.jpg">
+</div>
+
+<div class="headerLine">
+<h2 id="related-resources">Related Resources</h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/users/promotewithads"
+ data-sortOrder="-timestamp"
+ data-cardSizes="9x3"
+ data-maxResults="6"></div>
\ No newline at end of file
diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs
index a2437a6..1f173cb 100644
--- a/docs/html/distribute/users/users_toc.cs
+++ b/docs/html/distribute/users/users_toc.cs
@@ -28,7 +28,12 @@
</a>
</div>
</li>
-
+ <li class="nav-section">
+ <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html">
+ <span class="en">Promote with Ads</span>
+ </a>
+ </div>
+ </li>
</ul>
diff --git a/docs/html/images/gp-ads-console.jpg b/docs/html/images/gp-ads-console.jpg
new file mode 100644
index 0000000..158e31d
--- /dev/null
+++ b/docs/html/images/gp-ads-console.jpg
Binary files differ
diff --git a/docs/html/images/gp-ads-linking2.jpg b/docs/html/images/gp-ads-linking2.jpg
new file mode 100644
index 0000000..0c2f731
--- /dev/null
+++ b/docs/html/images/gp-ads-linking2.jpg
Binary files differ
diff --git a/docs/html/images/gp-analytics.jpg b/docs/html/images/gp-analytics.jpg
new file mode 100644
index 0000000..e1a92c7
--- /dev/null
+++ b/docs/html/images/gp-analytics.jpg
Binary files differ
diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js
index 8a4ac47..5ee01f3 100644
--- a/docs/html/jd_collections.js
+++ b/docs/html/jd_collections.js
@@ -49,7 +49,8 @@
"distribute/users/your-listing.html",
"distribute/users/build-buzz.html",
"distribute/users/build-community.html",
- "distribute/users/expand-to-new-markets.html"
+ "distribute/users/expand-to-new-markets.html",
+ "distribute/users/promote-with-ads.html"
]
},
"distribute/engagelanding": {
@@ -60,6 +61,7 @@
"distribute/engage/easy-signin.html",
"distribute/engage/deep-linking.html",
"distribute/engage/game-services.html",
+ "distribute/engage/analytics.html",
"distribute/engage/app-updates.html",
"distribute/engage/community.html",
"distribute/engage/video.html"
@@ -214,6 +216,13 @@
"distribute/stories/localization.html"
]
},
+ "distribute/users/promotewithads": {
+ "title": "",
+ "resources": [
+ "http://www.google.com/ads/admob/#subid=us-en-et-dac",
+ "distribute/essentials/optimizing-your-app.html"
+ ]
+ },
"distribute/users/buildbuzz": {
"title": "",
"resources": [
@@ -394,6 +403,14 @@
"http://play.google.com/about/developer-content-policy.html"
]
},
+ "distribute/engage/analytics": {
+ "title": "",
+ "resources": [
+ "http://www.google.com/analytics/mobile/",
+ "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html",
+ "https://developers.google.com/analytics/devguides/collection/android/"
+ ]
+ },
"distribute/engage/widgets": {
"title": "",
"resources": [
diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js
index f26b747b..d8db5bf 100644
--- a/docs/html/jd_extras.js
+++ b/docs/html/jd_extras.js
@@ -726,6 +726,21 @@
"tags": [
"#engagement",
],
+ "url": "http://www.google.com/analytics/mobile/",
+ "timestamp": 1383243492000,
+ "image": "http://www.google.com//analytics/images/heros/mobile-index.jpg",
+ "title": "Google Mobile App Analytics",
+ "summary": "Mobile App Analytics measures what matters most at all key stages: from first discovery and download to in-app purchases. ",
+ "keywords": ["analytics,user behavior"],
+ "type": "guide",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [
+ "#engagement",
+ ],
"url": "https://developers.google.com/app-indexing/",
"timestamp": 1383243492000,
"image": "https://developers.google.com/app-indexing/images/allthecooks_srp.png",
@@ -1101,4 +1116,17 @@
"type": "Google+",
"titleFriendly": ""
},
+ {
+ "lang": "en",
+ "group": "",
+ "tags": ["analytics"],
+ "url": "https://developers.google.com/analytics/devguides/collection/android/",
+ "timestamp": null,
+ "image": "https://developers.google.com/analytics/images/home/gear-logo.png",
+ "title": "Google Mobile App Analytics SDK",
+ "summary": "The Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile application.",
+ "keywords": ["analytics, user behavior"],
+ "type": "sdk",
+ "titleFriendly": ""
+ }
]);
\ No newline at end of file
