am d1ff8605: Merge "Doc change: Add new analytics information to Distribute." into lmp-docs
* commit 'd1ff86058a06874d6d607dea951b34370e053654':
Doc change: Add new analytics information to Distribute.
diff --git a/docs/html/distribute/analyze/analyze_toc.cs b/docs/html/distribute/analyze/analyze_toc.cs
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+<ul id="nav">
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/start.html">
+ <span class="en">Get Started with Analytics</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/measure.html">
+ <span class="en">Measure What Matters</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/understand-user-value.html">
+ <span class="en">Understand User Value</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/improve-roi.html">
+ <span class="en">Improve Marketing ROI</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/build-better-apps.html">
+ <span class="en">Build Better Apps</span></a>
+ </div>
+ </li>
+ <li class="nav-section">
+ <div class="nav-section-header empty" style="font-weight:normal"><a href="<?cs
+ var:toroot?>distribute/analyze/google-services.html">
+ <span class="en">Act Across Google Services</span></a>
+ </div>
+ </li>
+</ul>
+
+<script type="text/javascript">
+<!--
+ buildToggleLists();
+ changeNavLang(getLangPref());
+//-->
+</script>
+
diff --git a/docs/html/distribute/analyze/build-better-apps.jd b/docs/html/distribute/analyze/build-better-apps.jd
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+page.title=Build Better Apps
+page.metaDescription=Get actionable insights to optimize your app and learn what works best for your business.
+page.tags="analytics, user behavior"
+
+@jd:body
+
+<p>
+ While looking at your data in beautiful reports can be fun, the real power of
+ Google Analytics is uncovered when you derive insights from your data. Having
+ Analytics in your app can help you identify where in your app users spend
+ most time; it can also help you see where users are getting stuck. You may
+ find that users who tend to take a specific action are more likely to
+ convert, so see if drawing more users to that action has an impact on your
+ conversion rate.
+</p>
+
+<h2 id="actions">What Actions Get People to Convert?</h2>
+
+<p>
+ Go beyond looking at the sheer number of actions people take in your app.
+ Combine your custom event data with conversion metrics and see what actions
+ tend to have the highest conversion rates. Build custom reports to identify
+ which events or screens have the highest conversion rate or revenue. Once you
+ know what’s successful at getting users to convert, derive a hypothesis as to
+ why an event or screen might have good results. Then, if appropriate, drive
+ more users there to see if it has an impact on conversion metrics.
+</p>
+<p>
+ In the example below, <em>Shopping in Star Shop</em> has a high conversion;
+ this result isn't surprising since users are indicating that they're
+ interested in buying by being in the shop. More interesting is seeing that if
+ someone Lost More than 10 Times, the conversion rate is low and those users
+ didn’t generate much money. It might be worth offering a promotion after 8 or
+ 9 losses to keep the user interested. Also notice that users who started a
+ <em>New Game after Gameover</em> generated lots of revenue. You might
+ hypothesize that those users are determined to take another chance, so more
+ inclined to convert. Lastly, the <em>Discovered Secret Stairwell</em> is
+ particularly interesting — the conversion rate is fairly low, but it
+ generated lots of revenue, indicating that it was potentially difficult to
+ find, but those that discovered it purchased a lot. It may be worth seeing if
+ driving users to find the staircase could increase conversion.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/event-actions.png">
+</div>
+
+<h2 id="flows">Know Your Flows</h2>
+<p>
+ Your home screen is probably the most visited screen in your app. But do you
+ know what happens after that? What percentage of users navigate through which
+ flows, and where do they drop off the most? In a gaming app, it may be useful
+ to investigate which levels have the highest percentage of users leaving your
+ app, in order to see where users find it difficult to proceed. You can then
+ take action by modifying sections of your app that might need improvement.
+</p>
+
+<p>
+ Similarly if you've an e-commerce app, the behavior flow report will show you
+ at which stages of the purchase flow the highest percentage of users abandon
+ their purchase. By taking these data and improving your purchase flows, you
+ may be able to reduce your drop-off rates.
+</p>
+
+<p>
+ In the example below, users tend to click the Level Up action after they
+ consult the Sorcerer. If users tend to get stuck on a level, then you might
+ want to guide them to see the sorcerer before completing a task.
+</p>
+
+<div>
+<img itemprop="image" src="{@docRoot}distribute/analyze/images/flows.png">
+</div>
+
+
+<h2 id="test">Not Sure of the Right Approach? Test it</h2>
+
+<p>
+ Stop guessing when it comes to finding the right features for your audience.
+ Use Content Experiments in your app to run A/B tests — without needing
+ to update your app. Think a stronger call to action like “Buy Now!” will
+ drive more purchases than the more common phrase “Checkout”? Test it! Content
+ Experiments uses Google Analytics data to optimize towards your objectives
+ and Google Tag Manager to control the test from the server — so you can
+ test multiple variations of the same app at the same time. And since this is
+ a standard feature of Google Analytics, you don’t have to set up additional
+ tagging for your KPIs; you simply focus on building your variations.
+</p>
+
+<p>
+ Experiment results are displayed in Google Analytics reports that summarize
+ all of the key information about your experiment. Experiments and Variations
+ are also available as user segments, which allow you to superimpose that
+ information over all of your Google Analytics reports to gain even deeper
+ insights. However, don’t worry about keeping an eye on your reports: you can
+ set an experiment to lock-in the winning variation for all of your users
+ automatically.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/a_b_testing.png">
+</div>
+
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzebuild"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
diff --git a/docs/html/distribute/analyze/google-services.jd b/docs/html/distribute/analyze/google-services.jd
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+page.title=Act Across Google Services
+page.metaDescription=Find your Analytics reports where you need them within Google Play, AdMob, and AdWords.
+page.tags="analytics, user behavior"
+
+@jd:body
+
+<p>
+ Google Analytics integrates seamlessly with a wide range of Google products.
+ You’ll find your Google Analytics data available to you in the Google Play
+ Developer Console, AdMob, AdWords, Google Tag Manager, and more. This makes
+ your Analytics data even more valuable, as it's available where you make
+ decisions in the Google products you use the most.
+</p>
+<p class="caution">
+ <strong>Tip</strong>: Make sure to link your Google Analytics account with
+ your Google Play developer account. This lets you set up an Analytics
+ property for each of your apps to track usage and behavior in the apps, all
+ in one place. For details on how to link your see <a href=
+ "https://support.google.com/analytics/answer/2956981">Link Google Analytics
+ and Google Play</a>.
+</p>
+
+<h2 id="remarket">Target and Remarket to Your Users in AdWords</h2>
+
+<p>
+ Google Analytics has one of the easiest to use yet most sophisticated
+ segmentation tools. You can slice and dice your data in tens-of-thousands of
+ different ways, by specifying the criteria you want to zoom-in on. Using
+ these segments you can create Audience Lists of app users to remarket to.
+ Perhaps you notice that certain users haven’t come back in 2 weeks, and you’d
+ like to reach out to remind them to return. Creating lists with this sort of
+ sophistication is easier than ever using Google Analytics. You can even
+ create lists directly from your reports when you find a segment that is
+ particularly interesting.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/adwords_remarketing.png">
+</div>
+
+<h2 id="strategies">No More One-Size-Fits-All Monetization Strategies</h2>
+
+<p>
+ Users are different, so why force them all to have the same experience? Using
+ Audience Lists, you can serve users experiences that are best tuned to their
+ usage patterns. In AdMob, for example, you can select a group of high value
+ users, those who have made purchases, and serve them IAP ads and experiences;
+ however, for users that are less likely to make purchases you can serve them
+ ads instead. Pairing the right users with the right experiences is a key part
+ of a modern, targeted monetization strategy. And Google Analytics’ countless
+ segmentation possibilities means unlimited monetization opportunities.
+</p>
+<div>
+<img src="{@docRoot}distribute/analyze/images/in_app_targeting.png">
+</div>
+
+<p>
+ Delivering users the best experience with Google Analytics in AdMob: past
+ purchasers (left image) see ads for special in-app purchase promotions, while
+ occasional users (right image) contribute to your revenue with monetization
+ from ads.
+</p>
+
+
+<h2 id="richreporting">Rich Reporting Where You Need It Most</h2>
+
+<div>
+<img itemprop="image" src="{@docRoot}distribute/analyze/images/admob_integration.png">
+</div>
+
+<p>
+ See your data in context. Google Analytics is available inside AdMob without
+ leaving the page; with this integration, you can now slice and dice your data
+ in the same place that you Monetize your app. Using Analytics in AdMob, you
+ can identify interesting segments and then create Audience lists based on
+ those criteria. You can then target AdMob monetization strategies to those
+ different user groups, to serve them the best experiences.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/developer_console.png">
+</div>
+
+<p>
+ By linking your Analytics account to the Google Play Developer Console, you
+ can see your in-app data in the context of the Play Store. This allows you to
+ see any differences in usage patterns by variables such as region, device,
+ time, day, and more.
+</p>
+
+<h2 id="optimize">Optimize Your App to Reach Your Objectives</h2>
+
+<p>
+ By using Content Experiments in Google Tag Manager, you can run A/B tests on
+ app elements. Are your social sharing buttons better at the top or bottom? Is
+ algorithm X or algorithm Y better for cross-selling products in your app?
+ With Content Experiments you can gather data from user to guide your
+ optimizations and take the guesswork out of the equation.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/a_b_testing.png">
+</div>
+
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzeact"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
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diff --git a/docs/html/distribute/analyze/improve-roi.jd b/docs/html/distribute/analyze/improve-roi.jd
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--- /dev/null
+++ b/docs/html/distribute/analyze/improve-roi.jd
@@ -0,0 +1,163 @@
+page.title=Improve Your Marketing ROI
+page.metaDescription=Combine the power of Analytics with other data sources to understand the performance of each of your marketing channels.
+page.tags="analytics, user behavior"
+
+@jd:body
+
+<p>
+ You want to get your apps in the hands of as many interested people as
+ possible and there are many ways of doing that. Whatever channels you use,
+ measuring their effectiveness is essential. You want to know that they're
+ not just driving installs, but acquiring users who are likely to engage or
+ convert over time — and that it's being done cost efficiently.
+</p>
+
+<h2 id="campaignattribution">Multi-Network Campaign Attribution</h2>
+
+<p>
+ Advertising campaigns are being used increasingly to drive new users to
+ download your app using different ad networks, formats, and payment methods.
+ A good campaign will bring not only downloads, but also users who are highly
+ engaged. If you want to get more visibility into which campaigns are driving
+ the highest value, measuring cost per download is only a partial view.
+</p>
+
+<p>
+ Combine the power of Google Analytics with other data you have to get an
+ unbiased view of the performance of each network: from cost per download to
+ ROI analysis for each of your marketing channels. You can tailor
+ your acquisition strategies and maximize in-app revenue. Here is an example
+ of how to approach this type of analysis:
+</p>
+
+<table>
+<tr>
+<th>Network</th>
+<th>Cost per Install (from Networks)</th>
+<th>30 day Revenue per user</th>
+<th># of downloads</th>
+<th>Total budget spent</th>
+<th>Total Revenue</th>
+<th>Profit</th>
+</tr>
+<tr>
+<td>Alpha</td>
+<td>$0.80</td>
+<td>$0.95</td>
+<td>3,500</td>
+<td>$2,800.00</td>
+<td>$3,325.00</td>
+<td>$525.00</td>
+</tr>
+<tr>
+<td>Beta</td>
+<td>$2.10</td>
+<td>$2.15</td>
+<td>2,500</td>
+<td>$5,250.00</td>
+<td>$5,375.00</td>
+<td>$125.00</td>
+</tr>
+<tr>
+<td>Gamma</td>
+<td>$5.00</td>
+<td>$6.20</td>
+<td>700</td>
+<td>$3,500.00</td>
+<td>$4,340.00</td>
+<td>$840.00</td>
+</tr>
+</table>
+
+<p>
+ When analyzing networks’ performance, it's important to take into
+ consideration more than just the cost per install. In the example, all the
+ networks are providing positive ROI, as the positive profit illustrates;
+ however, each channel has different strengths depending on the business
+ objective:
+</p>
+
+<ul>
+ <li>Network Alpha is very efficient in driving high download volumes, but
+ users are not spending as much as users from the other networks
+ </li>
+
+ <li>Network Beta is driving more revenue than any other network, but the net
+ profit is not as high
+ </li>
+
+ <li>Network Gamma has a strong profit, but it is not delivering similar
+ download volumes
+ </li>
+</ul>
+
+<p>
+ Depending on your business objectives you can approach acquisition marketing
+ in a variety of ways; for the best analytical approach capture a holistic
+ picture in order to optimize your campaigns — factoring engagement and
+ monetization data in with download statistics.
+</p>
+
+<h2 id="installs">Install and Post-Download Conversions</h2>
+
+<p>
+ Installs — or first launches — are a key type of conversion, but
+ it’s important to keep in mind that successful apps have users that return
+ regularly. Google Analytics has reports to measure post-download user
+ activities such as how often they come back, how much time they spend in the
+ app, and how much they spend. This can be sliced by acquisition channel to
+ understand which has the most impact.
+</p>
+
+<h2 id="campaigntracking">Campaign Tracking</h2>
+
+<p>
+ You can use a wide range of networks to drive installs of your apps. With
+ Google Analytics you can easily report campaign data from many networks. Once
+ you setup your URLs to pass the correct parameters, you'll see network
+ sources associated with in-app behavioral metrics. As a result, Google
+ Analytics provides a holistic view of your campaign performance from
+ downloads to purchases as well as user retention.
+</p>
+
+<h2 id="camaignreports">AdWords Campaign Reporting</h2>
+
+<p>
+ By linking your AdWords account(s) to Google Analytics you unlock the ability
+ to gain insights into acquisition campaigns, such as which keywords or ad
+ creative works best. These automatic reports show exactly how your search and
+ display campaigns are performing and offer rich insights into the kind of
+ users you’re driving to download your app.
+</p>
+
+<div>
+<img itemprop="image" src="{@docRoot}distribute/analyze/images/adwords_reporting.png">
+</div>
+
+
+<h2 id="flow">Google Play Referral Flow</h2>
+
+<p>
+ When you link your Analytics account to the Play Developer Console you'll
+ start seeing Google Play data automatically flowing into your account.
+ Without having to implement any additional code, you'll see traffic sources
+ for your Play listing page in addition to installs. Some of Google Analytics
+ active user reporting is available in the Play Developer Console as well.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/flow.png">
+</div>
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzeimprove"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
diff --git a/docs/html/distribute/analyze/index.jd b/docs/html/distribute/analyze/index.jd
new file mode 100644
index 0000000..d8ab59e
--- /dev/null
+++ b/docs/html/distribute/analyze/index.jd
@@ -0,0 +1,40 @@
+page.title=Analyze
+page.metaDescription=Understanding what your users do inside your app is the key to engaging and monetizing them.
+section.landing=true
+excludefromsuggestions=true
+nonavpage=true
+
+@jd:body
+
+<p>
+ Successful developers have found that understanding what users do inside
+ their app is the key to engaging and monetizing users in the long run.
+ Various analytics tools are available that let you answer different types of
+ questions. The easiest way to measure what users do in your app is to
+ integrate a single analytics tool, such as Google Analytics, that's capable
+ of answering all of your important questions.
+</p>
+
+<p style="margin-bottom:2em;">
+ With a unique Google Play Developer Console integration, Google Analytics can
+ track how users move through the <a href=
+ "{@docRoot}distribute/analyze/improve-roi.html#flow">acquisition flow</a>
+ from marketing, to a Play store listing, to launching an app. The <a href=
+ "{@docRoot}distribute/analyze/build-better-apps.html#flows">Behavior flow</a>
+ lets you easily identify roadblocks and successful features, so that you can
+ improve user engagement. By implementing <a href=
+ "{@docRoot}distribute/analyze/measure.html#retail">e-commerce tracking</a>
+ you can have a full view of the transactions, such as in-app purchases,
+ happening in your app. And, if you show ads in your app, you can <a href=
+ "{@docRoot}distribute/analyze/google-services.html">access your Analytics
+ data in AdMob</a> and have the full picture of your app revenue.
+</p>
+
+<div class="dynamic-grid">
+
+ <div class="resource-widget resource-flow-layout landing col-16"
+ data-query="collection:distribute/analyzelanding"
+ data-cardSizes="6x6"
+ data-maxResults="10">
+ </div>
+
\ No newline at end of file
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index 0000000..5b29e95
--- /dev/null
+++ b/docs/html/distribute/analyze/measure.jd
@@ -0,0 +1,191 @@
+page.title=Measure What Matters
+page.metaDescription=Customize Analytics to meet your business needs and get meaningful data on your app's performance.
+page.tags="analytics, user behavior"
+
+@jd:body
+
+<p>
+ Once you've implemented Google Analytics, the information you see —
+ such as how much time users spend in your app and where they are in the world
+ — will give you insights that let you improve your app experience.
+ While this data gives you an idea of how users are interacting with your app,
+ you will also want to measure the performance of your business more directly.
+ For example, you might want to know how many times your users sign up for
+ your newsletter or how much revenue your app is generating. To get the most
+ out of your Analytics reporting you first need to define your business goals
+ and ensure you've built an appropriate measurement plan.
+</p>
+
+<h2 id="metrics">Metrics & Dimensions</h2>
+
+<p>
+ Google Analytics easy-to-use reporting puts hundreds of
+ <strong>Metrics</strong> and <strong>Dimensions</strong> at your fingertips
+ — automatically.
+</p>
+
+<table>
+<tr>
+<th>Metrics</th>
+<th>Dimensions</th>
+</tr>
+<tr>
+<td>Metrics are the way that Analytics counts data — the numbers behind
+the reports. There are over 300 Metrics measured to help you quantify things like:
+<ul>
+<li>Users</li>
+<li>Screen views</li>
+<li>Sessions</li>
+<li>Time in app</li>
+<li>Events</li>
+<li>Crashes</li>
+</ul></td>
+<td>Dimensions help you slice and dice the data so that you can see subsets. Many
+reports have pre-selected dimensions listed as rows in a table. With nearly 350
+dimensions you can break down your analysis by:
+<ul>
+<li>Geography</li>
+<li>Language</li>
+<li>App version</li>
+<li>Device information</li>
+<li>Install source</li>
+<li>Network Information</li>
+</ul></td>
+</tr>
+</table>
+
+
+<h2 id="iab">In-App Purchases</h2>
+
+<p>
+ While Google Play provides reporting about purchases happening in your app,
+ you can gain more insight by seeing how those actions link to other pieces of
+ information. For example, you might want to know which acquisition channel
+ led to the most in-app purchases. Google Analytics allows you to segment your
+ audience to understand who your best customers are and what the levers are
+ that you can use to maximize revenue and turn more people into paying users.
+</p>
+
+
+<h2 id="retail">Retail Sales and Ecommerce Transactions</h2>
+
+<p>
+ When you're selling real products within your app, if you don’t have robust
+ analytics you won't be able to understand the specific purchase behavior of
+ your users and you may draw the wrong conclusions about why some products are
+ selling more than others. Google Analytics Enhanced Ecommerce offers deep
+ insights into shopper behavior, so that you can make smarter decisions. You
+ can:
+</p>
+
+<ul>
+<li>Analyze how far shoppers get in the shopping funnel and where they drop
+off</li>
+<li>Understand which products are viewed most, which are frequently abandoned
+in cart, and which ones convert well</li>
+<li>Upload rich product metadata to slice and dice your data</li>
+<li>Create rich user segments to delve deeper into your users’ shopping
+behavior and the products they interact with</li>
+</ul>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/ecommerce.png">
+</div>
+
+<h2 id="activity-iab">Activity-Based and In-App Conversions</h2>
+
+<p>
+ Tracking downloads and purchases is an important first step to understanding
+ your app performance, but those data points may not provide the full picture
+ you expect for your business. You may want to track other important goals
+ like signups for a newsletter or achievements unlocked in your game. With
+ Google Analytics you can focus on what matters the most for your business by
+ setting specific actions in your app as goals. You can even understand how
+ these goals are related to key conversion metrics, tying it back to install
+ sources in order to have a comprehensive view of your marketing efforts.
+</p>
+
+<h2 id="customdata">Custom Data</h2>
+
+<p>
+ Activating the Google Analytics library makes many metrics available to you
+ without additional work. Included among these are global metrics and
+ dimensions that apply to many businesses — the number of users, their
+ breakdown by country, length of sessions, and more. However, you'll likely
+ have specific parts of your app or experience that are unique to your
+ business. To capture this type of information, Google Analytics has several
+ ways to send custom data that you define and incorporate into your app. That
+ way, you can really dig in and understand the specifics of how users interact
+ with your app.
+</p>
+
+<h3>Events</h3>
+
+<p>
+ One of the most common and easiest ways to track user behavior is with
+ events. Events are powerful for capturing specific actions that are relevant
+ to your business. They are often used to capture a specific moment in time;
+ an example of an event might be a <em>Level Up</em>. In this example, you'd
+ configure your code to send data to Google Analytics every time a user
+ successfully passed a level. You can send multiple properties with an event
+ so you can group your events based on the analysis you intend to do.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/events.png">
+</div>
+
+<h3>Custom Dimensions</h3>
+
+<p>
+ Custom dimensions are another way to send custom data that is specific to
+ your business. Good for capturing a state of something in your app, custom
+ dimensions can be scoped at a user, session, hit, or product level. A common
+ use case might be using a user-scoped custom dimension to capture the
+ furthest level that a player has achieved. Using this, you could do an
+ analysis to understand what the breakdown was of users in different levels.
+ An example of a hit-level custom dimension could be capturing landscape or
+ portrait orientation with every hit, so that you can better understand the
+ breakdown of orientation as users play your game. Custom dimensions can be
+ used very creatively to get at how different types of users engage with
+ your app.
+</p>
+
+<h3>User ID</h3>
+
+<p>
+ A specific custom dimension that may be of interest to your business is the
+ User ID override. Instead of using a randomly generated identifier, you may
+ send Google Analytics an identifier for a given user if you use one in your
+ own CRM systems. This enables cross-device reporting as you can track user
+ behavior across platforms. Note that your custom identifier must be an identifier
+ without any personally identifiable information; an account ID (not an email
+ address) is a good example of a common use case here.
+</p>
+
+<h2 id="realtime">Real-Time Perspective</h2>
+
+<p>
+ Google Analytics reporting is available in real-time. This powerful
+ capability helps you understand app usage as it happens. Are users updating
+ to your latest version? Is your new marketing campaign having the effect you
+ expected? Is a scheduled in-app event driving up usage? You can answer all
+ these questions and more while they're actually happening.
+</p>
+
+<div>
+<img itemprop="image" src="{@docRoot}distribute/analyze/images/realtime.png">
+</div>
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzemeasure"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
diff --git a/docs/html/distribute/analyze/start.jd b/docs/html/distribute/analyze/start.jd
new file mode 100644
index 0000000..2a5a9f4
--- /dev/null
+++ b/docs/html/distribute/analyze/start.jd
@@ -0,0 +1,105 @@
+page.title=Get Started with Analytics
+page.metaDescription=Unlock the power of Analytics by choosing the implementation that works best for your app.
+page.tags="analytics, user behavior"
+page.image=distribute/images/gp-analytics-logo.jpg
+
+
+@jd:body
+
+<p>
+ Getting started with Google Analytics is easy. You can usually start
+ measuring your app's use by writing one line of code — or less! Google
+ Analytics is designed around the way you work, with flexible implementation
+ options to fit your needs. Take a look at these options and choose the right
+ one for you.
+</p>
+
+<p class="note">
+ <strong>Tip</strong>: Make sure you're sending Google Analytics the data to
+ help you make the best decisions about your app, by reviewing the <a href=
+ "https://developers.google.com/analytics/solutions/mobile-implementation-guide">
+ mobile app implementation guide</a>.
+</p>
+
+
+<h2 id="playservices">Google Play services SDK</h2>
+
+<img src="/images/google/gps.png" style="width:40%;float:right;padding-left:2em;">
+
+<p>
+ If you’re a Google Play developer, it’s likely you’re already using the
+ Google Play Services SDK. If you are, unlocking the power of Google Analytics
+ is only a line of code away. Here's how:
+</p>
+
+<ul>
+<li><a href="https://accounts.google.com/SignUp?continue=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fmobile%2F&hl=en">Create
+your Google Analytics account</a>.</li>
+<li>Write down your tracking ID. </li>
+<li>Initialize Google Analytics in your app to start measuring activity immediately.</li>
+</ul>
+
+<p>
+ Read the <a href=
+ "https://developers.google.com/analytics/solutions/mobile-implementation-guide">
+ step-by-step implementation guide</a> to get Google Analytics working in your
+ app and configure advanced customizations.
+</p>
+
+
+<h2 id="unityplugin">Unity Plugin</h2>
+
+<p>
+ If you’re a developer who uses an app engine to build games for multiple
+ platforms, consider using the Google Analytics Unity Plugin. With the Unity
+ Plugin, you add Google Analytics to your app as an in-line part of your
+ development process. When you compile your app for a given platform, the
+ appropriate Google Analytics SDK is added automatically — giving you
+ Google Analytics across Android, iOS, and other platforms with a single
+ implementation.
+</p>
+
+<p>
+ Find out more about <a href=
+ "https://www.google.com/url?q=https%3A%2F%2Fgithub.com%2Fgoogleanalytics%2Fgoogle-analytics-plugin-for-unity&sa=D&sntz=1&usg=AFrqEzdznBYiRnABaqfhOkFmVWvaYKlf0w">
+ setting up the Google Analytics Plugin for Unity</a>.
+</p>
+
+
+<h2 id="tagmanager">Google Tag Manager</h2>
+
+<p>
+ Looking for a way to update and improve your in-app analytics without having
+ to release a new version of your app waiting for your users to update? Then
+ Google Tag Manager is the solution for you. With Tag Manager for Apps, you
+ instrument your app once and then use the simple web interface to customize
+ your Google Analytics implementation. Updates you make using Tag Manager get
+ pushed to the installed instances of your app on user devices — so there's no
+ need for you to release an app update!
+</p>
+
+<p>
+ Google Tag Manager can also be used to control in-app configurations and to
+ power <a href="{@docRoot}distribute/analyze/build-better-apps.html#test">A/B
+ testing</a>. And since Tag Manager is a part of the Google Play Services SDK,
+ there’s no additional resources you need to keep track of.
+</p>
+
+<p>
+ Find out more about <a href=
+ "https://developers.google.com/tag-manager/android/v4/">implementing Google
+ Tag Manager</a>.
+</p>
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzestart"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
\ No newline at end of file
diff --git a/docs/html/distribute/analyze/understand-user-value.jd b/docs/html/distribute/analyze/understand-user-value.jd
new file mode 100644
index 0000000..30dca9c
--- /dev/null
+++ b/docs/html/distribute/analyze/understand-user-value.jd
@@ -0,0 +1,190 @@
+page.title=Understand the Value of Your Users
+page.metaDescription=Understand what makes users come back to your app and improve retention.
+page.tags="analytics, user behavior"
+
+@jd:body
+
+<p>
+ In-App Analytics will help you understand user behavior and ultimately user
+ value over time. Fundamentally, users are people — and no two people are
+ exactly alike. You can explore what makes your different groups of users
+ unique and, in turn, how these groups respond to your app content, features,
+ and monetization strategies. The more you understand about what your users
+ respond to, the better you can tailor your apps to meet their needs.
+</p>
+
+
+<h2 id="cohort">Assign Value to User Goals</h2>
+
+<p>
+ Different types of developers value their users differently — and
+ different types of users have different values. Google Analytics gives you
+ the power to value your users in the way that makes the most sense to you.
+</p>
+
+<p>
+ By using Google Analytics goals, you can define specific actions in your app
+ that mean the most to your business: perhaps it’s important that your users
+ reach a specific screen in your app or that they spend a designated time
+ playing your game. Perhaps you define a goal based on whether or not a user
+ completed a certain event (like completing a level).
+</p>
+
+<p>
+ Whatever the method used, you can assign a monetary value to a goal in order
+ to put a dollar value on an action. Perhaps it’s worth $3 if a user completes
+ a given level or $.50 if they sign up with an account. By assigning value to
+ given behaviors, you can really dig into the data to understand your most
+ valuable users.
+</p>
+
+<p>
+ Google Analytics also lets you view Revenue per User for transactions in your
+ app (such as in-app purchases). Pair this data with segments to drill down to
+ find your most valuable users.
+</p>
+
+
+<h2 id="audiencereporting">Know your users with Audience Reporting and Demographic and Interest reports</h2>
+
+<p>
+ Google Analytics’ <strong>Audience Reporting</strong> section highlights a
+ wealth of data about your users’ characteristics: what app versions they’re
+ using, what devices they’re on, where they’re from, and what they're
+ interested in. Among these, the Active Users reports highlight how users come
+ back over time.
+</p>
+
+<div>
+<img itemprop="image" src="{@docRoot}distribute/analyze/images/active_users.png">
+</div>
+
+<p>
+ Google Analytics’ <strong>Demographics & Interest</strong> reports highlight
+ information about your users gathered using Google Analytics’ extensive reach
+ in apps. See the Gender & Age breakdown to discover the demographic
+ characteristics most common among your users, or take a look at the Interest
+ reports to see what interest categories entice your users.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/demographics.png">
+</div>
+
+<h2 id="cohort">Segment Your Data</h2>
+
+<p>
+ Looking at aggregated data helps you understand overall user behavior trends,
+ such as how their purchase patterns change over time. However, in order to
+ understand why purchase patterns changed you need to segment your data.
+</p>
+
+<p>
+ Segmentation allows you to isolate and analyze subsets of your data, based on
+ specific attributes. For example, you might segment your data by marketing
+ channel so that you can see which channel is responsible for an increase in
+ purchases.
+</p>
+
+<p>
+ Drilling down to look at segments of your data helps you understand what
+ caused a change to your aggregated data. All reports in Google Analytics
+ provide for segmentation of your traffic. For example, each row in your
+ Language report shows how a specific segment performed. This lets you compare
+ different segments and understand which languages are bringing in the highest
+ value traffic.
+</p>
+
+<div>
+<img src="{@docRoot}distribute/analyze/images/language-report.png">
+</div>
+
+<p>
+ Here are some common segments that you might want to consider when looking at
+ your own data:
+</p>
+
+<ul>
+<li>Date and time, to compare how users who visit your site on certain
+days of the week or certain hours of the day behave</li>
+<li>Device or app version, to compare user performance on different
+operating systems or app updates</li>
+<li>Marketing channel, to compare the difference in performance for
+various marketing activities</li>
+<li>Geography, to determine which countries, regions or cities
+perform the best</li>
+<li>Customer characteristics, such as repeat customers vs. first-time
+customers, to help you understand what drives users to become loyal customers.</li>
+</ul>
+
+<p>
+ To use segments, click <strong>Add Segment</strong> above the report on any
+ data set you’re interested in breaking up. See the 15 System segments that
+ come with any app profile; these are default segments that allow you to do
+ basic analysis on elements like New Users, Android/iOS Traffic, or Tablet
+ traffic. If you need to dig deeper into your data, you can build a custom
+ segment by clicking <strong>+New Segment</strong> in the top right. Using any
+ combination of dimensions and metrics, you can create segments specific to
+ your business. The combinations of criteria are so extensive, hundreds of
+ thousands of permutations are available.
+</p>
+
+<p>
+ For example, for a report across all sessions in a date range you may choose
+ to include only users whose cumulative revenue across all sessions in a date
+ range is greater than $100; or only users who viewed a specific screen, then
+ completed a specific event, but never actually made a transaction.
+</p>
+
+<p>
+ Alternatively, you could include only sessions that were the result of a
+ specific advertising campaign or only sessions that resulted from a specific
+ campaign AND resulted in a goal completion.
+</p>
+
+<p>
+ Another way to generate segments is to import from the gallery. When you
+ click Add Segment, click Import from gallery (next to +New Segment). Using
+ the Gallery you can import segments that other businesses have found useful
+ — maybe you're interested in importing segments that pertain to
+ engaged traffic or mobile commerce. Choose from hundreds of segment packs
+ to find the ones that make sense for you.
+</p>
+<div>
+<img src="{@docRoot}distribute/analyze/images/segmentation.png">
+</div>
+
+<p>
+ Segmentation is a powerful way to slice and dice your data in order to unlock
+ insights about users and their behavior. Use this information to improve your
+ app and find more people that resemble your high-value users.
+</p>
+
+<h2 id="cohort">Understand What Makes Your Users Tick with Further Analysis</h2>
+
+<p>
+ Using the power of segmentation, you can perform very sophisticated analysis
+ on the types of users using your app — are your buyers concentrated in
+ a particular geographic area? Are users who visit a certain screen getting
+ stuck and abandoning your game? Are there certain behaviors that lead to more
+ conversions? What crashes are having the most impact on your revenue?
+</p>
+
+<p>
+ Understanding what properties make up an engaged and monetized user base is
+ important for developing a strategy to find similar users and for building
+ users’ experiences based on their behavior.
+</p>
+
+ <div class="headerLine clearfloat">
+ <h2 id="related-resources">
+ Related Resources
+ </h2>
+</div>
+
+<div class="resource-widget resource-flow-layout col-13"
+ data-query="collection:distribute/analyzeunderstand"
+ data-sortorder="-timestamp"
+ data-cardsizes="6x3"
+ data-maxresults="6">
+</div>
diff --git a/docs/html/distribute/images/gp-analytics-logo.jpg b/docs/html/distribute/images/gp-analytics-logo.jpg
new file mode 100644
index 0000000..943c7a4
--- /dev/null
+++ b/docs/html/distribute/images/gp-analytics-logo.jpg
Binary files differ
diff --git a/docs/html/google/play-services/index.jd b/docs/html/google/play-services/index.jd
index b3cd4cf..0b1bdd9 100644
--- a/docs/html/google/play-services/index.jd
+++ b/docs/html/google/play-services/index.jd
@@ -1,5 +1,6 @@
page.title=Google Play Services
header.hide=1
+page.metaDescription=With Google Play services, your app can take advantage of the latest Google-powered features such as Maps, Analytics, and more: platform updates are distributed automatically as an APK through the Google Play Store.
@jd:body
diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js
index ab5a655..6fb906e 100644
--- a/docs/html/jd_collections.js
+++ b/docs/html/jd_collections.js
@@ -126,6 +126,72 @@
"distribute/monetize/payments.html"
]
},
+ "distribute/analyzelanding": {
+ "resources": [
+ "distribute/analyze/start.html",
+ "distribute/analyze/measure.html",
+ "distribute/analyze/understand-user-value.html",
+ "distribute/analyze/improve-roi.html",
+ "distribute/analyze/build-better-apps.html",
+ "distribute/analyze/google-services.html"
+ ]
+ },
+ "distribute/analyzestart": {
+ "resources": [
+ "https://analyticsacademy.withgoogle.com/course04",
+ "google/play-services/index.html",
+ "https://developers.google.com/analytics/solutions/mobile-implementation-guide",
+ "https://developers.google.com/analytics/devguides/collection/android/",
+ "http://www.google.com/tagmanager/",
+ "https://github.com/googleanalytics/google-analytics-plugin-for-unity"
+ ]
+ },
+ "distribute/analyzemeasure": {
+ "resources": [
+
+ "https://developers.google.com/analytics/solutions/mobile-implementation-guide",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/enhanced-ecommerce",
+ "https://support.google.com/analytics/answer/1032415",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/events",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/customdimsmets",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/user-id"
+ ]
+ },
+ "distribute/analyzeunderstand": {
+ "resources": [
+ "https://developers.google.com/analytics/devguides/collection/android/v4/display-features",
+ "https://support.google.com/analytics/answer/3123906",
+ "https://support.google.com/analytics/answer/2568874?ref_topic=6012392",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/enhanced-ecommerce",
+ "https://support.google.com/analytics/answer/1032415",
+ ]
+ },
+ "distribute/analyzeimprove": {
+ "resources": [
+
+ "https://developers.google.com/analytics/devguides/collection/android/v4/campaigns",
+ "https://support.google.com/analytics/answer/2956981",
+ "https://support.google.com/analytics/answer/1033961",
+ "https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-builder",
+ "https://developers.google.com/analytics/solutions/mobile-campaign-deep-link"
+ ]
+ },
+ "distribute/analyzebuild": {
+ "resources": [
+ "https://support.google.com/tagmanager/answer/6003007",
+ "https://support.google.com/analytics/answer/2785577",
+ "https://support.google.com/analytics/answer/1151300"
+ ]
+ },
+ "distribute/analyzeact": {
+ "resources": [
+ "https://support.google.com/analytics/answer/2611268",
+ "https://support.google.com/analytics/answer/1033961",
+ "https://support.google.com/admob/answer/3508177",
+ "https://support.google.com/analytics/answer/2956981",
+ "https://support.google.com/tagmanager/answer/6003007"
+ ]
+ },
"distribute/tools/checklists": {
"title": "",
"resources": [
diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js
index 05d0f09..e2a0539 100644
--- a/docs/html/jd_extras.js
+++ b/docs/html/jd_extras.js
@@ -1425,7 +1425,7 @@
"timestamp": null,
"image": "https://developers.google.com/analytics/images/home/gear-logo.png",
"title": "Google Mobile App Analytics SDK",
- "summary": "The Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile application.",
+ "summary": "Get started with the Google Analytics SDK for Android.",
"keywords": ["analytics, user behavior"],
"type": "sdk",
"titleFriendly": ""
@@ -1676,5 +1676,317 @@
"keywords": ["design", "Auto", "Automotive"],
"type": "PDF DOWNLOAD (779KB)",
"titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://developers.google.com/analytics/solutions/mobile-implementation-guide",
+ "timestamp": null,
+ "image": "distribute/images/gp-analytics-logo.jpg",
+ "title": "Mobile Analytics Implementation Guide",
+ "summary": "Learn how you can implement additional Google Analytics features to better understand your users and their behavior.",
+ "keywords": ["analytics", "Play", "users"],
+ "type": "guide",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "http://www.google.com/tagmanager/",
+ "timestamp": null,
+ "image": "http://www.google.com/tagmanager/images/gtm-hero-illustration-small.png",
+ "title": "Google Tag Manager",
+ "summary": "Google Tag Manager enables you to change configuration values in your mobile apps using the Google Tag Manager interface, without having to rebuild and resubmit application binaries to app marketplaces.",
+ "keywords": ["analytics", "tagmanager"],
+ "type": "guide",
+ "titleFriendly": ""
+ },
+ {
+ "lang": "en",
+ "group": "",
+ "tags": [],
+ "url": "https://analyticsacademy.withgoogle.com/course04",
+ "timestamp": null,
+ "image": "distribute/images/gp-analytics-logo.jpg",
+ "title": "Mobile App Analytics Fundamentals",
+ "summary": "This self-paced online course on mobile app measurement shows you how Google Analytics data can help you make your app more discoverable and profitable.",
+ "keywords": ["analytics"],
+ "type": "Open Source Project",
+ "titleFriendly": ""
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]);
\ No newline at end of file
