| page.title=Create a Great Listing |
| page.metaDescription=Make your listing page compelling and integrate it into your marketing campaigns. |
| page.image=/distribute/images/create-listing.jpg |
| page.tags="listing, google play, users, growth" |
| |
| @jd:body |
| |
| <p> |
| Your Google Play app listings are a vital part of your app marketing, from |
| organic traffic or visits you generate through marketing and promotion. |
| Potential users will quickly move on from a poor listing, so the importance |
| of having a great one can't be ignored. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="graphics-imagery"> |
| Graphics & Imagery Tips |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| Be sure to supply a variety of high-quality graphic assets to showcase your |
| apps or brand on Google Play search results and your product details pages. |
| These graphic assets are key parts of successful product details pages that |
| attracts and engages users, so consider having a professional produce them |
| for you. |
| </p> |
| |
| <div> |
| <img src="{@docRoot}images/gp-listing-0.jpg" class="border-img"> |
| </div> |
| |
| <h3> |
| Icons |
| </h3> |
| |
| <p> |
| For most users, the <a href= |
| "{@docRoot}design/style/iconography.html#launcher">launcher icon</a> |
| (sometimes referred to as the app icon) is the first impression of your app. |
| As higher density screens on both phones and tablets gain popularity, it's |
| important to make sure your launcher icon is crisp and high quality. To do |
| this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions |
| of the icon in your apps. Learn more about <a href= |
| "http://android-developers.blogspot.com/2013/07/making-beautiful-android-app-icons.html"> |
| Making Beautiful Android App Icons</a> from the <a href= |
| "http://android-developers.blogspot.com/">Android Developers blog</a>. |
| </p> |
| |
| <div> |
| <img src="{@docRoot}images/gp-listing-1.png" class="border-img"> |
| </div> |
| |
| <h3> |
| Screenshots and videos |
| </h3> |
| |
| <p> |
| Be sure to showcase how your apps look, their important features, and what |
| makes them different. Showcase any game play, characters, and their |
| personalities. Some developers build special screens to highlight what’s |
| happening in the screenshot, and extra video footage to highlight the brand. |
| Get more details <a href= |
| "{@docRoot}distribute/tools/launch-checklist.html#prepare-graphics">here</a>. |
| </p> |
| |
| <div> |
| <img src="{@docRoot}images/gp-listing-2.jpg"> |
| </div> |
| |
| <div class="sidebox-wrapper" style="float:right;"> |
| <div class="sidebox"> |
| <p> |
| <strong>Tip:</strong> If your app runs on both phones and tablets, be |
| sure to include screenshots from both devices, including both horizontal |
| and portrait aspect ratios. |
| </p> |
| </div> |
| </div> |
| |
| <h3> |
| Featured image |
| </h3> |
| |
| <p> |
| Choosing the right featured image is important, it needs to convey as much |
| about the features of your apps and what makes them special as possible, |
| without being cluttered and confusing. Check out the <a href= |
| "http://android-developers.blogspot.com/">Android Developers blog</a> post |
| for more <a href= |
| "http://android-developers.blogspot.com/2011/10/android-market-featured-image.html"> |
| Featured-Image Guidelines</a>. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="localization-tips"> |
| Localization Tips |
| </h2> |
| |
| |
| </div> |
| |
| <div class="sidebox-wrapper" style="float:right;"> |
| <div class="sidebox"> |
| <p> |
| <strong>Tip:</strong> Translate any embedded text, use different imagery |
| or presentation, and match any marketing promotion to the needs of users |
| in other markets. For example: Some eastern markets respond to price |
| points that end in .00 or .05 more than .99. |
| </p> |
| </div> |
| </div> |
| |
| <p> |
| Many developers start in their country of strength, then expand into new |
| markets. To help you market your apps more effectively to a global audience, |
| create <a href= |
| "http://android-developers.blogspot.com/2012/12/localize-your-promotional-graphics-on.html"> |
| localized versions of your promotional graphics, screenshots, and videos</a>. |
| When a user visits your product display pages, Google Play will show the |
| localized assets that you’ve provided for that country. Find out more about |
| <a href="{@docRoot}distribute/users/expand-to-new-markets.html">capitalize on |
| the growing international audience</a>. |
| </p> |
| |
| <img src="{@docRoot}images/gp-listing-3.jpg"> |
| |
| <div class="headerLine"> |
| <h2 id="keyword-tips"> |
| Keyword Tips |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| Think carefully about the keywords you use for your apps. Think about words |
| that represent the core feature of your apps. Also consider other words that |
| the user might use to search for your app. For example, if you have a Live |
| Wallpaper app, you may want to include the term ‘background’. This way, users |
| who don’t yet know the terminology can find your app. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="app-indexing"> |
| Sign Up for App Indexing |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| App Indexing provides deep links from Google searches to your apps. Get more |
| details and a link to the sign up page <a href= |
| "https://developers.google.com/app-indexing/">here</a>. |
| </p> |
| |
| <div class="center-img"> |
| <img src="{@docRoot}images/gp-listing-4.jpg"> |
| </div> |
| |
| <div class="headerLine"> |
| <h2 id="education-app"> |
| Education App Tips |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| If you’ve an educational app for the K-12 market, include it in Google Play |
| for Education. Google Play for Education can help your innovative educational |
| apps gain visibility with the right audiences, without having to knock on |
| school doors. Learn more about <a href= |
| "{@docRoot}distribute/googleplay/edu/about.html">Google Play for |
| Education</a>. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="related-resources">Related Resources</h2> |
| </div> |
| |
| <div class="resource-widget resource-flow-layout col-13" |
| data-query="collection:distribute/users/createagreatlisting" |
| data-sortOrder="-timestamp" |
| data-cardSizes="6x3" |
| data-maxResults="6"></div> |