Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 1 | page.title=Visibility for Your Apps |
| 2 | page.metaDescription= |
| 3 | |
| 4 | @jd:body |
| 5 | |
| 6 | <div style="float:right;margin:0px 0px 24px 0px;"> |
| 7 | <img src="{@docRoot}images/gp-tab.png" style="width:420px" style> |
| 8 | </div> |
| 9 | |
| 10 | <p>A billion downloads a month and growing. Get your apps in front of millions |
| 11 | of users at Google's scale. </p> |
| 12 | |
| 13 | |
| 14 | <h2 id="reach">Worldwide reach, rapid growth</h2> |
| 15 | |
| 16 | <p>Google Play is the premier store for distributing Android apps. It’s |
Dirk Dougherty | 24a3242 | 2012-07-02 15:52:25 -0700 | [diff] [blame] | 17 | preinstalled on more than 400 million devices worldwide, a number growing by |
| 18 | more than a million every day. Android users have downloaded |
Dirk Dougherty | 4473aba | 2012-10-03 17:43:04 -0700 | [diff] [blame] | 19 | more than <strong style="text-wrap:none;">25 billion apps</strong> from Google |
Dirk Dougherty | 24a3242 | 2012-07-02 15:52:25 -0700 | [diff] [blame] | 20 | Play, growing at a rate of more than 1.5 billion per month.</p> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 21 | |
| 22 | <p>When you publish on Google Play, you put your apps in front of Android's huge |
| 23 | base of active customers, in more than 130 countries and territories across the |
| 24 | world. </p> |
| 25 | |
| 26 | <p>Google Play is a central part of the Android experience. New users |
| 27 | personalize their devices with apps, games, and other Google Play content. |
| 28 | Existing users return regularly to see what's trending and new. Downloading new |
| 29 | apps is extremely convenient and fast— Google Play pushes apps to the |
| 30 | user's devices instantly, over the air. No cable or sync is ever needed.</p> |
| 31 | |
| 32 | <div style="float:left;margin:0px 20px 0px 0px;width:374px;"> |
| 33 | <div style="width:378px;padding:2px;"> |
| 34 | <img src="{@docRoot}images/gp-growth-downloads.png" style="width:600px;margin-bottom:0em;"> |
| 35 | </div> |
| 36 | <p class="image-caption" style="padding:.5em"><span |
| 37 | style="font-weight:500;">Growth in app consumption</span>: Users download more than |
Dirk Dougherty | 24a3242 | 2012-07-02 15:52:25 -0700 | [diff] [blame] | 38 | 1.5 billion apps from Google Play each month.</p> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 39 | </div> |
| 40 | |
| 41 | <div> |
| 42 | <p>Google Play is also a top destination for visitors from the the web. Anyone |
| 43 | with a browser can explore everything that Google Play has to offer from its <a |
| 44 | href="http://play.google.com/store">web site</a>. Android users can even buy and |
| 45 | install the apps they want and Google Play pushes them automatically to their |
| 46 | devices over the air. </p> |
| 47 | |
| 48 | <p>The accessiblility and convenience of the Google Play web |
| 49 | site give you new ways to drive traffic to your products from online ads, web |
| 50 | search, cross-linking, and more.</p> |
| 51 | </div> |
| 52 | |
| 53 | <div style="clear:both;"> |
| 54 | <h2>Built for app discovery</h2> |
| 55 | |
| 56 | <p>Google Play is designed to connect users with great apps and games. It |
| 57 | provides key channels to help your app get noticed and gain traction in the |
| 58 | marketplace.</p> |
| 59 | |
| 60 | <h3 id="ratings">User ratings and reviews</h3> |
| 61 | |
| 62 | <p>When you develop a great app, Android users show their appreciation through |
| 63 | ratings and reviews. They rate your app (out of 5 stars) after downloading it |
| 64 | and can post a short description of their experience. When other users are |
| 65 | considering your app, they look at the ratings and reviews as key benchmarks of |
| 66 | the app’s quality. </p> |
| 67 | |
| 68 | </div> |
| 69 | |
| 70 | <p>Your app’s rating is one of the most important factors influencing its |
| 71 | ranking in the various lists and search results in Google Play. It's also one of |
| 72 | the key signals that the editorial staff looks for, when curating apps and games |
| 73 | for promotion in the store.</p> |
| 74 | |
| 75 | <div style="border:1px solid #DDD;padding:1px;margin-left:110px;width:504px;"> |
| 76 | <img src="{@docRoot}images/gp-rating-web.png" style="width:500px;padding:0;margin:0;"> |
| 77 | </div> |
| 78 | |
| 79 | <h3 id="category" stdle="padding-top:2em;">Category browsing</h3> |
| 80 | |
| 81 | <p>When you publish an app in Google Play, you pick the category in which you |
| 82 | want users to find your app. More than 30 categories are available. Inside each |
| 83 | category, apps are ranked based on a combination of ratings, reviews, downloads, |
| 84 | country, and other factors. Many popular categories also start with a collection |
| 85 | of featured apps selected by the Google Play editorial staff.</p> |
| 86 | |
| 87 | <div style="clear:both;margin-top:2em;margin-left:10%;width:560px;"> |
| 88 | <div style="clear:both;margin-top:2em;"> |
| 89 | <img src="{@docRoot}images/gpp-cat-feature280-puzzle.png" style="width:180px"> |
| 90 | <img src="{@docRoot}images/gpp-cat-feature280-photo.png" style="width:180px"> |
| 91 | <img src="{@docRoot}images/gpp-cat-feature280-sports.png" style="width:180px"> |
| 92 | </div> |
| 93 | <p class="image-caption"><span style="font-weight:500;">Featuring in |
| 94 | categories</span>: Most app and game categories include a featured list curated |
| 95 | by the editorial team.</p> |
| 96 | </div> |
| 97 | |
| 98 | <h3 id="search">Search</h3> |
| 99 | |
| 100 | <p>Search on Google Play lets users pinpoint an app or game quickly. Search uses |
| 101 | powerful heuristics to suggest terms as the user types, and it offers direct |
| 102 | links to apps as suggestions. In results, users find the most relevant, most |
| 103 | popular apps at the top. </p> |
| 104 | |
| 105 | <div style="float:left;margin:12px 24px 0px 0px;"> |
| 106 | <img src="{@docRoot}images/gp-top-new-paid.png" style="width:250px"> |
| 107 | </div> |
| 108 | |
| 109 | <h3 id="top-charts" style="padding-top:1em">Top charts and lists</h3> |
| 110 | |
| 111 | <p>Top charts keep users in touch with what’s popular and trending with Android |
| 112 | users, right from the Apps and Games home pages. The charts are generated |
| 113 | several times each day based on recent download activity, keeping them fresh and |
| 114 | allowing new apps to move upward in the charts. To make the charts as relevant |
| 115 | as possible for users across the world, they are also country-specific.</p> |
| 116 | |
| 117 | <p>As your apps get traction and build momentum in downloads and ratings, |
| 118 | they’ll climb one or more of the top charts and gain even more exposure.</p> |
| 119 | |
| 120 | <div> |
| 121 | <table style="width:440px"> |
| 122 | <tr> |
| 123 | <td style="width:100px">Top Free</td><td>Free apps and games</td></tr> |
| 124 | <td style="width:140px">Top Paid</td><td>Priced apps and games</td></tr> |
| 125 | <td>Top New Free</td><td>Less than 30 days old</td></tr> |
| 126 | <td>Top New Paid</td><td>Less than 30 days old</td></tr> |
| 127 | <td>Top Grossing</td><td>Gross proceeds, free or priced</td></tr> |
| 128 | <td>Best Selling</td><td>Popular priced games</td></tr> |
| 129 | <td>Trending</td><td>New arrivals growing quickly in installs</td> |
| 130 | </tr> |
| 131 | </table> |
| 132 | </div> |
| 133 | |
| 134 | <div style="clear:both"> |
| 135 | <h4 id="featured" style="padding-top:2.5em;">Featured, Staff Picks, Collections, |
| 136 | and Badges</h4> |
| 137 | |
| 138 | |
| 139 | <div style="float:right;margin-left:18px;"> |
| 140 | <img src="{@docRoot}images/gp-apps-home.png" style="width:180px"> |
| 141 | <img src="{@docRoot}images/gp-games-home.png" style="width:180px"> |
| 142 | </div> |
| 143 | |
| 144 | <p>The Google Play editorial team is dedicated to bringing the best apps to the |
Dirk Dougherty | 50cf26c | 2012-06-22 11:44:48 -0700 | [diff] [blame] | 145 | attention of users and setting the tone for app quality throughout the store. |
| 146 | It constantly reviews apps from across Google Play to find |
| 147 | not only the best-known apps and games, but also the “diamonds in the rough” that |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 148 | they want more people to see. </p> |
| 149 | |
Dirk Dougherty | 50cf26c | 2012-06-22 11:44:48 -0700 | [diff] [blame] | 150 | <p>When the team finds great apps and games, it uses the <em>Featured</em>, |
| 151 | <em>Staff Picks</em>, and other collections to promote them to users.</p> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 152 | |
Dirk Dougherty | 50cf26c | 2012-06-22 11:44:48 -0700 | [diff] [blame] | 153 | <p>You can't nominate your app for featuring, but the team is always |
| 154 | on the lookout for great apps through a number of signals and indicators. |
| 155 | If you build an app that users love and that looks great on Android devices, |
| 156 | the editorial team will notice.</p> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 157 | </div> |
| 158 | |
| 159 | <h4>Featured and Staff Picks</h4> |
| 160 | |
| 161 | <p>Each week the the Google Play editorial staff selects a new set of apps to |
| 162 | promote in its popular <em>Featured</em> and <em>Staff Picks</em> collections. |
| 163 | </p> |
| 164 | |
| 165 | The <em>Featured</em> collections highlight the latest and greatest app and game |
| 166 | titles available for Android. Category featuring highlights the best and most |
| 167 | popular apps in the top categories. |
| 168 | |
| 169 | <em>Staff Picks</em> collects all recently featured apps and games on Google |
| 170 | Play. To better reach tablet users, there’s a special <em>Staff Picks</em> |
| 171 | collection that highlights the best apps for Android tablets.</p> |
| 172 | |
| 173 | <div style="float:left;margin-right:18px;"> |
| 174 | <img src="{@docRoot}images/gp-collectibles.png" stydle="width:180px"> |
| 175 | |
| 176 | </div> |
| 177 | |
| 178 | <h4>App collections</h4> |
| 179 | |
| 180 | <p>From time to time the editorial staff puts together a collection of apps and |
| 181 | games based on a theme or seasonal event. The collections are popular with |
| 182 | customers because they are timely and relevant, and they provide a new way to |
| 183 | showcase great Android apps to users.</p> |
| 184 | |
| 185 | <p>The editorial staff chooses apps for collection promotions in a similar way |
| 186 | as for featuring—high-quality apps that show the best of Android on phones |
| 187 | and tablets. For collections the staff also looks for apps that can make an |
| 188 | interesting or unique contribution to the collection as a whole. </p> |
| 189 | |
| 190 | <h4><img style="margin-right:.25em;margin-bottom:.5em;" |
| 191 | src="{@docRoot}images/editorschoice_ann.png"> EDITORS' CHOICE</h4> |
| 192 | |
| 193 | <p><em>Editors’ Choice</em> is a curated collection of apps that highlights some |
| 194 | of the very best apps available on Android. These apps are chosen for high |
| 195 | quality and great UI, long-term popularity, and innovative use of Android |
| 196 | features.</p> |
| 197 | |
| 198 | <p>Apps chosen for <em>Editors’ Choice</em> also receive a badge that is |
| 199 | displayed wherever the app name is seen in Google Play.</p> |
| 200 | |
| 201 | <h4><img style="margin-right:.25em;margin-bottom:.5em;" |
| 202 | src="{@docRoot}images/topdev_ann.png"> TOP DEVELOPER</h4> |
| 203 | |
| 204 | <p>Top Developer is a badge recognizing established, respected developers for |
| 205 | their commitment to launching high-quality and innovative apps on |
| 206 | Android. The Google Play editorial staff selects developers awards a Top |
| 207 | Developer badge from time to time, based on the cumulative work of the |
| 208 | developer.</p> |
| 209 | |
| 210 | <p>The Top Developer badge appears next to the developer name wherever it is |
| 211 | displayed in Google Play. For a developer, the badge means long-term recognition |
| 212 | of all of your apps. For users, the badge signifies an additional level of trust |
| 213 | and confidence in your products.</p> |
| 214 | |
| 215 | <h3 id="details">Rich, colorful product pages</h3> |
| 216 | |
| 217 | <p>In Google Play, your app’s storefront is its <em>product details page</em> |
| 218 | — a rich and colorful page that lets you promote your app, highlight its |
| 219 | ratings and reviews, and show what your app can do. |
| 220 | |
| 221 | <p>Your product details page is the one page where your users come to find out |
| 222 | everything about your app. When they see your app listed in search results, top |
| 223 | charts, category listings, and collections, one tap takes them directly to your |
| 224 | product details page.</p> |
| 225 | |
| 226 | <div style="float:right;margin-left:10px;"> |
| 227 | <img src="{@docRoot}images/gp-details-pages-magicpiano.png" style="width:500px"> |
| 228 | </div> |
| 229 | |
| 230 | <p>You can manage your product details page through the <span |
| 231 | style="font-weight:500">Google Play Android Develeper Console</span>, from any |
| 232 | web browser. Just sign in, upload or update your brand assets, and enter your |
| 233 | product details in the languages of your markets. </p> |
| 234 | |
| 235 | <p>When you publish, Google Play adds your app’s ratings, reviews, links to your |
| 236 | other products, and more, and makes sure your product details page looks great |
| 237 | on phones, tablets, or in a web browser.</p> |
| 238 | |
| 239 | <p>You can link web users directly to your product details page from outside |
| 240 | Google Play, such as from your web site, an ad campaign, reviews, social media |
| 241 | posts, and more. See <a href="{@docRoot}distribute/googleplay/promote/linking.html">Linking |
| 242 | to Your Products</a> to find out how. </p> |
| 243 | |
| 244 | <p>To learn more about how to create your product details page, see |
| 245 | <a href="{@docRoot}distribute/googleplay/publish/index.html">Publishing on Google Play</a>.</p> |