| Amin Shaikh | 25390d0 | 2019-01-04 09:16:32 -0500 | [diff] [blame] | 1 | <p> |
| 2 | Lato means “Summer” in Polish, and it is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic. |
| 3 | Originally conceived as part of a corporate identity for a large client, the family became available for a public release when they decided to go in different stylistic direction. |
| 4 | </p> |
| 5 | <p> |
| 6 | Łukasz tried to carefully balance some potentially conflicting priorities in the design; |
| 7 | to create a typeface that seems “transparent” when used in body text but also displays original traits in larger size use. |
| 8 | Classical proportions, particularly in the uppercase, give the letterforms familiar harmony and elegance, and combine with a sleek treatement that feels contemporary without being trendy. |
| 9 | Semi-rounded details feel warm, while the underlying structure provides stability and seriousness. |
| 10 | “Serious but friendly, with the feeling of the Summer,” said Łukasz. |
| 11 | </p> |
| 12 | <p> |
| 13 | Learn more at <a href="http://www.latofonts.com">latofonts.com</a> |
| 14 | </p> |