| page.title=Witch Puzzle Achieves 98% of International Installs on Android |
| page.metaDescription=Witch Puzzle localized their app into 12 languages. |
| page.tags="developerstory", "games", "googleplay" |
| page.image=images/cards/distribute/stories/witch-puzzle.png |
| page.timestamp=1468901832 |
| |
| @jd:body |
| |
| |
| <div class="figure"> |
| <img src="{@docRoot}images/distribute/stories/witch-puzzle-icon.png" |
| width="113"> |
| </div> |
| |
| <h3> |
| Background |
| </h3> |
| |
| <p> |
| Located in São Paulo, Brazil, <a class="external-link" href= |
| "https://play.google.com/store/apps/dev?id=8995071809141037139">Upbeat |
| Games</a> is an indie game developer with a mission to build fun and easy |
| games that anyone can play. As a small team, the Upbeat crew reacted quickly |
| to their game’s growing installs in Asian countries, and is now seeing strong |
| international growth with their game <a class="external-link" href= |
| "https://play.google.com/store/apps/details?id=com.upbeatgames.witchpuzzle">Witch |
| Puzzle</a>. |
| </p> |
| |
| <h3> |
| What they did |
| </h3> |
| |
| <p> |
| After noticing that Witch Puzzle was gaining traction throughout Asia, Upbeat |
| localized their game into 12 languages, prioritizing countries with an |
| existing user base and high gross national income (GNI). This led to a direct |
| increase in installs. |
| </p> |
| |
| <div class="figure"> |
| <img src="{@docRoot}images/distribute/stories/japanese-witch-puzzle.png" |
| width="214"> |
| <p class="img-caption"> |
| Japanese version of Witch Puzzle |
| </p> |
| </div> |
| |
| <h3> |
| Results |
| </h3> |
| |
| <p> |
| “In the last three months, 98% of our international installs for Witch Puzzle |
| came from Android,” said Vinicius Sormani Heimbeck, Upbeat’s founder. Upbeat |
| applied these learnings across their portfolio of games. Now, <strong>75% of |
| their portfolio’s revenue is driven by Android</strong>. |
| </p> |
| |
| <h3> |
| Get started |
| </h3> |
| |
| <p> |
| Use the <a href= |
| "{@docRoot}distribute/tools/localization-checklist.html">Localization |
| Checklist</a> to learn more about tailoring your app for different markets to |
| drive installs and revenue, and to create a better overall user experience. |
| </p> |