| page.title=Build Buzz |
| page.image=/distribute/images/build-buzz.jpg |
| page.metaDescription=Generate interest and demand for your app. Here are some ways to help users find, download, and install your apps. |
| page.tags="users, growth, promotion" |
| |
| @jd:body |
| |
| <div id="qv-wrapper"> |
| <div id="qv"> |
| <h2> |
| Contents |
| </h2> |
| |
| <ol> |
| <li> |
| <a href="#link-to-your-apps">Link to Your Apps</a> |
| </li> |
| <li> |
| <a href="#use-the-google-play-badge">Use the Badge</a> |
| </li> |
| <li> |
| <a href="#cross-promote-from-your-other-apps">Cross-Promote Your Apps</a> |
| </li> |
| <li> |
| <a href="#hold-a-contest">Hold a Contest</a> |
| </li> |
| <li> |
| <a href="#leverage-pr">Leverage PR</a> |
| </li> |
| <li> |
| <a href="#use-social-media">Use Social Media</a> |
| </li> |
| <li> |
| <a href="#publish-youtube-videos">Publish YouTube Videos</a> |
| </li> |
| <li> |
| <a href="#advertise">Advertise</a> |
| </li> |
| <li> |
| <a href="#maximize-your-marketing-spend">Maximize Your Marketing |
| spend</a> |
| </li> |
| <li><a href="#related-resources">Related Resources</a></li> |
| </ol> |
| </div> |
| </div> |
| |
| <div style="float:right;border 2px solid #ddd;"> |
| <img src="{@docRoot}distribute/images/build-buzz.jpg" style= |
| "width:240px;margin:0 0 1.5em 1em;"> |
| </div> |
| |
| <p> |
| With more apps published each week in Google Play, building buzz |
| around your own apps helps them get noticed and makes it easier for |
| users to find and download them. |
| </p> |
| |
| <p> |
| Building buzz doesn’t have a single formula. The tools and techniques |
| described here have worked for other developers, but finding the right mix |
| will depend on your apps, your audience, and your competition. And don’t be |
| afraid to try something different or quirky, taking a risk could pay big |
| dividends. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="link-to-your-apps"> |
| Link to Your Apps in Google Play |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| After publishing your apps, you can take Android users directly to your |
| app/games detail page on Google Play by <a href= |
| "{@docRoot}distribute/tools/promote/linking.html">providing links</a> in your |
| social network posts, ad campaigns, app reviews and articles, your website, |
| and more. |
| </p> |
| |
| <p> |
| You can also link to: |
| </p> |
| |
| <ul> |
| <li>A <a href= |
| "{@docRoot}distribute/tools/promote/linking.html#OpeningPublisher">list</a> |
| of all of your apps |
| </li> |
| |
| <li>A Google Play <a href= |
| "{@docRoot}distribute/tools/promote/linking.html#PerformingSearch">search |
| result</a> |
| </li> |
| |
| <li>A <a href= |
| "{@docRoot}distribute/tools/promote/linking.html#OpeningCollection">collection</a> |
| on Google Play |
| </li> |
| </ul> |
| |
| <div class="headerLine"> |
| <h2 id="use-the-google-play-badge"> |
| Use the Google Play Badge |
| </h2> |
| |
| |
| </div> |
| |
| <div class="figure" style="margin:0 3em;"> |
| <img src="{@docRoot}images/gp-build-buzz-uplift-1.png"> |
| </div> |
| |
| <p> |
| <a href="{@docRoot}distribute/tools/promote/badges.html">Google Play |
| badges</a> are an especially great way let Android users know that your apps |
| are available and link them directly to your Google Play page. Users are more |
| likely to download and trust your apps and games when the Google Play badge |
| is used. |
| </p> |
| |
| <p>Badge your |
| websites, collateral, and ad campaigns. With the badge generator, they're |
| also easy to make and available in multiple languages. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="cross-promote-from-your-other-apps"> |
| Cross-Promote from Your Other Apps |
| </h2> |
| |
| |
| </div> |
| |
| <div class="figure-right"> |
| <img src="{@docRoot}images/gp-buzz-1.jpg"> |
| <p class="img-caption"> |
| Cross-promoting related apps. |
| </p> |
| </div> |
| |
| <p> |
| Cross promoting, or house ads, is a great cost effective way to get users to |
| try out new titles. Be sure that your house ad is unobtrusive and presented |
| at a time convenient for users to leave your apps and try out your new title. |
| Also, be sure to include logic that allows users to dismiss the ad and |
| control if they will be asked again later. |
| </p> |
| |
| <p> |
| Consider using free AdMob <a href= |
| "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> |
| house ads</a> within your apps to create awareness and promote your entire |
| portfolio of apps. When launching new apps, an easy way to quickly attract |
| users is to promote directly to your existing customers. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="hold-a-contest"> |
| Hold a Contest |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| Contests can be a great way to engage your users. If you have a game, hold a |
| tournament and promote it through your marketing channels. Use Google Play |
| Games APIs for leaderboards and achievements to stimulate competition. Some |
| app developers have provided prizes for creative uses of an app or social |
| engagement. For example, a photo app developer can hold a photo contest. |
| </p> |
| |
| <p> |
| But be sure you’re complying with the appropriate legal requirements in your |
| country and provide a clear set of terms and conditions, accessible online. |
| Don’t let a lack of attention to detail spoil a great marketing opportunity. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="leverage-pr"> |
| Leverage PR |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| Public Relations outreach can be a valuable marketing initiative. Many |
| developers use PR to announce new features in their apps or games, which, in |
| turn, builds demand for the updated release when it comes out. You can also |
| provide early copies of your app or game for the press to review, and publish |
| their reviews when the app or game launches. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="use-social-media"> |
| Use Social Media |
| </h2> |
| |
| |
| </div> |
| |
| <p> |
| Social media is your opportunity to build promotion for your apps. Start with |
| your own channels: update users on your plans before launch, announce your |
| launch, and talk about progress after launch (downloads, new features, and |
| alike.) Then expand by encouraging your users to forward and share your |
| posts. |
| </p> |
| |
| <p> |
| Take advantage of bloggers. Look for bloggers that cover Android and learn |
| what interest them. Remember to look locally as well as globally, gaining a |
| local following can be a great springboard to global success. When you’ve |
| selected a target group of bloggers focus on them by sending details of your |
| apps and free versions if the apps are priced. Follow up and ask them to |
| review your apps. A review on the right blog is a great promotion. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="publish-youtube-videos"> |
| Publish YouTube Videos |
| </h2> |
| |
| |
| </div> |
| |
| <div class="center-img" style="padding-top:1em;"> |
| <img src="{@docRoot}images/gp-build-buzz-yt.png"> |
| </div> |
| |
| <p> |
| YouTube videos are now an essential part of building buzz. Use them to |
| showcase your apps’ feature. Remember to do this before, at, and after |
| launch. Taking users on a journey through the development of your apps can be |
| a great way to drive downloads at launch. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="advertise"> |
| Advertise |
| </h2> |
| |
| |
| </div> |
| |
| <div class="figure"> |
| <img src="{@docRoot}images/google/gps-ads.png" style="width:340px"> |
| </div> |
| |
| <p> |
| Advertise your app in other apps to increase downloads. There are many tools |
| to help you target the right users for your apps and games. You can use |
| <a href= |
| "http://www.google.com/ads/admob/promote.html#subid=us-en-et-dac">AdMob</a> |
| to drive installs of your app at a target cost-per-acquisition (CPA). You |
| also get free house ads for your own app. <a href= |
| "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> |
| Sign up for an AdMob account</a> to get started. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="maximize-your-marketing-spend"> |
| Maximize your Marketing Spend |
| </h2> |
| |
| |
| </div> |
| |
| <div class="figure" style="margin: 0 3em;"> |
| <img src="{@docRoot}images/gp-build-buzz-uplift-2.png" style=""> |
| </div> |
| |
| <p> |
| Maximize buzz and leverage the halo effect of cross-platform, multimedia, |
| simultaneous launches. |
| </p> |
| |
| <p><strong>Developers who launch on multiple platforms at |
| the same time have received a 10-20% uplift.</strong>If you’re spending money |
| to advertise your launch or spending effort on press, shipping on multiple |
| platforms simultaneously helps you maximize your return on investment. |
| </p> |
| |
| <div class="headerLine"> |
| <h2 id="related-resources"> |
| Related Resources |
| </h2> |
| |
| |
| </div> |
| |
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