| page.title=El Mundo Improves User Ratings and Engagement with Material Design |
| page.metaDescription=El Mundo uses Material Design principles to enhance their app's user experience. |
| page.tags="developerstory", "apps", "googleplay" |
| page.image=images/cards/distribute/stories/el-mundo.png |
| page.timestamp=1468901833 |
| |
| @jd:body |
| |
| <div class="figure" style="width:113px"> |
| <img src="{@docRoot}images/distribute/stories/el-mundo-icon.png" height= |
| "113"> |
| </div> |
| |
| <h3> |
| Background |
| </h3> |
| |
| <p> |
| <a class="external-link" href= |
| "https://play.google.com/store/apps/details?id=com.gi.elmundo.main">El |
| Mundo</a>, one of Spain’s largest newspapers, integrated material design |
| principles into their app, which helped increase their Google Play Store |
| rating and improve user engagement. |
| </p> |
| |
| <h3> |
| What they did |
| </h3> |
| |
| <p> |
| El Mundo decided to completely redesign their app to provide a higher quality |
| user experience, making it easier for their readers to engage with news |
| content. By implementing material design guidelines, they created a |
| consistent look and feel throughout their app. |
| </p> |
| |
| <p> |
| After analyzing user comments, El Mundo discovered that readers considered |
| their app to be complicated and out-of-date. Therefore, they decided to |
| simplify the app’s functionality by removing features that were redundant. |
| They also removed sections of their app that were less relevant to their |
| readers, such as weather updates and movie trailers. Finally, they applied a |
| brand new internal development framework that they now use consistently |
| across all of their apps. |
| </p> |
| |
| <h3> |
| Results |
| </h3> |
| |
| <p> |
| Following the re-launch of their material design app, El Mundo saw a |
| <strong>45% increase in the weekly install rate</strong>. Readers now spend |
| more time in the app, with the average time spent in-app increasing from one |
| to three minutes. |
| </p> |
| |
| <p> |
| Additionally, this redesign resulted in more readers providing positive |
| feedback around the new experience, increasing the app rating in the Google |
| Play store by 25.8%, from 3.1 to 3.9. |
| </p> |
| |
| <h3> |
| Get started |
| </h3> |
| |
| <p> |
| Learn how to integrate <a class="external-link" href= |
| "https://material.google.com">Material Design</a> guidelines and follow |
| <a class="external-link" href="https://design.google.com">design |
| principles</a> for your app. |
| </p> |