| page.title=Drive engagement with AdWords Ads |
| page.metaDescription=Keep users coming back. AdWords offers re-engagement tools to help your app stay top of mind with users. |
| page.tags="engagement, adwords" |
| page.image=images/cards/adwords_2x.jpg |
| @jd:body |
| |
| <p>Successful apps keep users coming back again and again. AdWords offers app |
| re-engagement tools to help your app stay top of mind with users who’ve |
| already installed it on their phone. AdWords can remind them of key features |
| and encourage them to try your app again, or help them complete an activity |
| they didn't know your app could handle.</p> |
| |
| <p> |
| <a href="https://support.google.com/adwords/answer/6032073">Get started with AdWords mobile |
| app engagement campaigns</a>. |
| </p> |
| |
| |
| |
| <div class="wrap"> |
| <div class="cols" style="margin-top:2em;"> |
| <div class="col-6of16"> |
| <h3>From search</h3> |
| <img src="/images/distribute/promote_ads.png"> |
| <p class="figure-caption">Add deep links to your app, then bring users straight |
| to relevant app content when they’re searching.</p> |
| </div> |
| <div class="col-6of16"> |
| <h3>From apps</h3> |
| <img src="/images/distribute/promote_ads_inapp.png"> |
| <p class="figure-caption">Use remarketing and deep links to bring users to just the right |
| place in your app to re-engage and convert, from other apps and games they love.</p> |
| </div> |
| </div> |
| </div> |
| |
| |
| <h3 id="tips">Tips</h2> |
| |
| <ul> |
| <li> Track what users do in your app after they click an ad, by installing the |
| AdWords <a href="https://developers.google.com/app-conversion-tracking/">conversion tracking |
| SDK</a>. |
| <li> Advertise a compelling reason for users to re-engage with your app, such as a |
| reminder or a special offer. |
| <li> <a href="https://developers.google.com/app-indexing/webmasters/app">Add deep links</a> to |
| your app and bring users directly to the most relevant and interesting |
| parts of your app, where they can easily take action. |
| <li> Re-engage with your app users across the Display Network with remarketing lists |
| and search with keywords. |
| <li> Use remarketing lists to target high value users so that you can drive more |
| conversions in your app. |
| </ul> |
| |
| <h2 id="related_resources">Related resources</h2> |
| |
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| data-query="collection:distribute/engage/reengage" |
| data-sortorder="-timestamp" |
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