| page.title=Monetize with Ads |
| page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. |
| page.tags="monetizing", "free", "freemium", "ads" |
| page.image=/distribute/images/advertising.png |
| |
| @jd:body |
| |
| <div class="figure"> |
| <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> |
| </div> |
| |
| <p> |
| In-app advertising offers a quick and easy way to incorporate a monetization |
| option into both your <a href= |
| "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= |
| "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= |
| "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> |
| |
| <p>Using <a href= |
| "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> |
| and the <a href="{@docRoot}google/play-services/ads.html">Google |
| Mobile Ads SDK</a> included in Google Play Services, you’re able to add |
| advertising into your apps, with just a few lines of code. |
| </p> |
| |
| <p> |
| When including ads in your apps you should consider: |
| </p> |
| |
| <ul> |
| <li> |
| <p> |
| <strong>Placement within your apps</strong> — Well placed ads will |
| optimize your revenue by making it more likely that users will ‘click |
| through’. Poorly placed ads can result in low click-through rates, and in |
| the worse cases poor rating and users rapidly abandoning your apps. You |
| can get advice on how to best place ads from the developer training on |
| <a href= |
| "{@docRoot}training/monetization/ads-and-ux.html">using |
| ads</a>. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| <strong>Ad formats</strong> — Every app offers a different type of |
| experience for users, so it’s important to consider the format of ads |
| you’re using to ensure it’s compatible with the experience. While banner |
| ads may work well for a flashlight utility app, an immersive gaming app |
| may benefit more from a video interstitial. Mismatched ad formats may |
| negatively affect your users’ experience and ad revenue, so try to select |
| formats that fit well with the content and flow of your apps. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| <strong>Maximizing your performance</strong> — Ensure you’re optimizing |
| your advertising revenue by maximizing your CPMs <em>and</em> fill rate. |
| Often ad providers will cite very high CPMs but will have a low fill rate |
| that can severely decrease your effective CPM, so look at both of these |
| figures. Also consider using a <a href= |
| "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> |
| mediation</a> solution if you’d like to use multiple ad providers in your |
| apps. Look for solutions that offer yield management or <a href= |
| "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> |
| network optimization</a> features to serve the highest paying ad for each |
| impression. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| <strong>Exercising control options</strong> — A variety of ads promoting a |
| broad selection of other services or apps may show up within you apps. |
| Depending on your goals and the type of experience you want to provide |
| your users, it may make sense to <a href= |
| "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> |
| block</a> certain advertisements from appearing. Some developers don’t |
| want apps in a similar category showing to their users, but some don’t |
| mind. |
| </p> |
| </li> |
| |
| <li> |
| <p> |
| <strong>Cross promoting your other apps</strong> — Ads can be used for |
| more than just earning revenue. Consider using <a href= |
| "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> |
| house ads</a> within your apps to create awareness and promote your |
| entire portfolio of apps. When launching new apps, an easy way to quickly |
| attract users is to promote directly to your existing customers. |
| </p> |
| </li> |
| </ul> |
| |
| <p> |
| To start monetizing with ads sign up for <a href= |
| "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate |
| the <a href="https://developers.google.com/mobile-ads-sdk/download">Google |
| Mobile Ads SDK</a> into your apps. If you also need to manage direct deals |
| with advertisers, consider using <a href= |
| "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> |
| DoubleClick for Publishers Small Business</a>. |
| </p> |
| |
| <div class="headerLine"><h2 id="related-resources">Related resources</h2></div> |
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