| page.title=Android, the world's most popular mobile platform |
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| <p>Android powers hundreds of millions of mobile devices in more than 190 |
| countries around the world. It's the largest installed base of any mobile platform |
| and growing fast—every day another million users power up their |
| Android devices for the first time and start looking for apps, games, |
| and other digital content. </p> |
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| <div style="width:330px"> |
| <p>Android gives you a world-class platform for creating apps and games for |
| Android users everywhere, as well as an open marketplace for distributing |
| to them instantly.</p> |
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| <img src="{@docRoot}images/about/growth-chart.png" alt="" height="400" width="681" |
| style="margin:20px 0 10px 30px;" /> |
| <div style="position:relative;left: 450px;width: 250px;top: -20px;color: #777;"> |
| <em>Android growth in device activations</em></div> |
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| |
| <h3>Global partnerships and large installed base</h3> |
| |
| <p>Building on the contributions of the open-source Linux community and more |
| than 300 hardware, software, and carrier partners, Android has rapidly become |
| the fastest-growing mobile OS.</p> |
| |
| <blockquote>Every day more than 1 million new Android devices are activated worldwide.</blockquote> |
| |
| <p>Android’s openness has made it a favorite for consumers and developers alike, |
| driving strong growth in app consumption. Android users download more than |
| 1.5 billion apps and games from Google Play each month. </p> |
| |
| <p>With its partners, Android is continuously pushing the boundaries of hardware and software |
| forward to bring new capabilities to users and developers. For developers, |
| Android innovation lets you build powerful, differentiated applications |
| that use the latest mobile technologies.</p> |
| |
| <!-- <h3>Rapid innovation</h3> |
| |
| <p>Android is continuously pushing the boundaries of hardware and software |
| forward, to bring new capabilities to users and developers. For developers, the |
| rapid evolution of Android technology lets you stay in front with powerful, |
| differentiated applications.</p> |
| |
| <p>Android gives you access to the latest technologies and innovations across a |
| multitude of device form-factors, chipset architectures, and price points. From |
| multicore processing and high-performance graphics to state-of-the-art sensors, |
| vibrant touchscreens, and emerging mobile technologies such as Near Field |
| Communication (NFC), Wi-Fi Direct, and face tracking.</p> --> |
| |
| <h3>Powerful development framework</h3> |
| |
| <blockquote>Easily optimize a single binary for phones, tablets, and other devices.</blockquote> |
| |
| <p>Android gives you everything you need to build best-in-class app experiences. |
| It gives you a single application model that lets you deploy |
| your apps broadly to hundreds of millions of users across a wide range of |
| devices—from phones to tablets and beyond.</p> |
| |
| <p>Android also gives you tools for creating apps that look great and take |
| advantage of the hardware capabilities available on each device. It |
| automatically adapts your UI to look its best on each device, while giving you |
| as much control as you want over your UI on different device |
| types. </p> |
| |
| <p>For example, you can create a single app binary that's optimized for |
| both phone and tablet form factors. You declare your UI in lightweight sets of XML |
| resources, one set for parts of the UI that are common to all form factors and |
| other sets for optimzations specific to phones or tablets. |
| At runtime, Android applies the correct resource sets based on its screen size, |
| density, locale, |
| and so on.</p> |
| |
| |
| <p>To help you develop efficiently, the <a href="{@docRoot}tools/index.html">Android |
| Developer Tools</a> |
| offer a full Java IDE with advanced features for developing, debugging, and |
| packaging Android apps. Using the IDE, you can develop on any available Android |
| device or create virtual devices that emulate any hardware configuration.</p> |
| |
| <blockquote>1.5 billion downloads a month and growing. Get your apps in front |
| of millions of users at Google's scale.</blockquote> |
| |
| <h3>Open marketplace for distributing your apps</h3> |
| |
| <p>Google Play is the premier marketplace for selling and distributing Android apps. |
| When you publish an app on Google Play, you reach the huge installed base of |
| Android.</p> |
| |
| <div style="float:left;margin-right:24px;margin-top:12px;"> |
| <img src="{@docRoot}images/gp-device.png"> |
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| <p>As an open marketplace, Google Play puts you in control of how you sell your |
| products. You can publish whenever you want, as often as you want, and to the |
| customers you want. You can distribute broadly to all markets and |
| devices or focus on specific segments, devices, or ranges of hardware |
| capabilities.</p> |
| |
| <p>You can monetize in the way that works best for your business—priced or |
| free, with in-app products or subscriptions—for highest engagement and |
| revenues. You also have complete control of the pricing for your apps |
| and in-app products and can set or change prices in any supported currency at |
| any time.<p> |
| |
| <p>Beyond growing your customer base, Google Play helps you build visibility and |
| engagement across your apps and brand. As your apps rise in popularity, Google |
| Play gives them higher placement in weekly "top" charts and rankings, and for |
| the best apps promotional slots in curated collections. |
| </p> |
| |
| <p>Preinstalled on hundreds of millions of Android devices around the world, |
| Google Play can be a growth engine for your business.</p> |
| |
| <p><a class="landing-page-link" href="{@docRoot}about/start.html">GET STARTED</a></p> |
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| <h4>Developer Story: Robot Invader</h4> |
| <img alt="" class="screenshot thumbnail" style="-webkit-border-radius: 5px; |
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| border-radius: 5px height:78px; |
| width: 78px; |
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| margin: 17px 20px 9px 0;" src= |
| "//g0.gstatic.com/android/market/com.robotinvader.knightmare/hi-256-0-9e08d83bc8d01649e167131d197ada1cd1783fb0"> |
| <div style="width:700px;"> |
| <p style="margin-top:26px;margin-bottom:12px;">Robot Invader chose |
| Android as the launch platform for their first game, |
| <a data-g-event="Developers Page" data-g-label="Case Study Link" href= |
| "//play.google.com/store/apps/details?id=com.robotinvader.knightmare"><em>Wind-up |
| Knight</em></a>. |
| </p> |
| <p> |
| Hear from the developers themselves how Android helped them reach more |
| than 100 devices with a single app binary, then iterate rapidly to ensure |
| a great experience for users. |
| </p> |
| </div> |
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| margin-right:24px; |
| margin-top:14px;" width="700" height="394" src= |
| "http://www.youtube.com/embed/hTtlLiUTowY" frameborder="0" allowfullscreen></iframe> |
| </div> |
| </div> |