| page.title=Monetize Freemium Apps |
| page.image=/distribute/images/freemium.jpg |
| page.metaDescription=Use Google Play In-app Billing and other tools to monetize your free apps. |
| page.tags="in-app", "billing", "iap", "monetizing" |
| @jd:body |
| |
| <p> |
| Users are more likely to download free apps and games compared to priced |
| ones. However, we provide you with a number of ways to monetize free apps, |
| using <a href="{@docRoot}google/play/billing/index.html">In-app |
| Billing</a>. With this tool you can sell digital goods that are: |
| </p> |
| |
| <ul> |
| <li>Durable — once purchased the item will always be available to the |
| user, such as additional app features. |
| </li> |
| |
| <li>Consumable — items that might be used progressively or expire after |
| a period of time, such as a game booster or news subscription. |
| </li> |
| </ul> |
| |
| <p> |
| A basic approach is to offer a free download with limited features or full |
| features for a limited time. Then use an in-app purchase to unlock the full, |
| unlimited app. |
| </p> |
| |
| <div class="center-img" style="width:620px"> |
| <div style="float:right; width:300px; padding-left:1em;"> |
| <img src="{@docRoot}images/gp-freemium-1.jpg" class="border-img"> |
| <p class="img-caption"> |
| Consumable product purchase |
| </p> |
| </div> |
| |
| <div style="width:300px;float:left;"> |
| <img src="{@docRoot}images/gp-freemium-0.jpg" class="border-img"> |
| <p class="img-caption"> |
| Durable goods purchase |
| </p> |
| </div> |
| </div> |
| |
| <p class="clearfloat"> |
| A more advanced approach is to offer a range of features and content items |
| through in-app purchases. For example, in games you can offer users new |
| levels, playing pieces, or other game features. In apps you can offer |
| features or functionality that enhance the user experience either by |
| extending existing features or offering new ones. Using this approach you can |
| generate a continuing revenue stream from each app install. |
| </p> |
| |
| <p> |
| Any item offered as an in-app purchase can also be offered as a subscription. |
| </p> |
| |
| <p> |
| To get started with In-app Billing you need to set-up a Google Wallet |
| <a href="{@docRoot}distribute/googleplay/start.html#merchant-account">Merchant |
| Account</a> from Developer Console. You then define <a href= |
| "{@docRoot}distribute/googleplay/developer-console.html#in-app-products">in-app |
| products</a> in the Developer Console, integrate the In-app Billing API into |
| your apps, and add the mechanisms to unlock features or deliver content. |
| </p> |
| |
| <div class="headerLine"> |
| <h1 id="related-resources"> |
| Related Resources |
| </h1> |
| |
| <hr> |
| </div> |
| |
| <div class="resource-widget resource-flow-layout col-13" |
| data-query="collection:distribute/monetize/freemium" |
| data-sortOrder="-timestamp" |
| data-cardSizes="9x3,9x3,9x3,9x3,6x3,6x3" |
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