Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 1 | page.title=Flexible Monetizing and Business Tools |
| 2 | page.metaDescription= |
| 3 | |
| 4 | @jd:body |
| 5 | |
| 6 | <div style="float:right;margin-left:18px;padding:1.5em;"> |
| 7 | <img src="{@docRoot}images/gp-details-ww.png" style="width:180px"> |
| 8 | <img src="{@docRoot}images/gp-details-ww-purchase.png" style="width:180px"> |
| 9 | </div> |
| 10 | |
| 11 | <p>Sell your app in more than 130 countries. Flexible monetization options with |
| 12 | in-app purchase, subscriptions, and more. </p> |
| 13 | |
| 14 | <h2>Streamlined purchase flow for users</h2> |
| 15 | |
| 16 | <p>When users find your app, they can purchase it instantly with a streamlined, |
| 17 | consistent purchasing process and convenient payment methods.</p> |
| 18 | |
| 19 | <h3>Instant purchase from device or web</h3> |
| 20 | |
| 21 | <p>Google Play makes it fast and easy for your customers to buy your products, |
| 22 | whether from a phone, a tablet, or a desktop computer. When users find an app or |
| 23 | game that they want to buy, they can purchase it in as few as two steps—one |
| 24 | to initiate the purchase and another to accept purchase details and permissions |
| 25 | and complete the transaction.</p> |
| 26 | |
| 27 | <p>Google Play's convenient purchase experience is the same familiar process for |
| 28 | all products everywhere across Google Play—apps, games, in-app products and |
| 29 | subscriptions, and other digital content.</p> |
| 30 | |
| 31 | <h3 id="cloud-connected-purchase">Cloud-connected</h3> |
| 32 | |
| 33 | <p>Purchasing is even more convenient on Google Play because it’s |
| 34 | cloud-connected. Users can find and purchase your products from anywhere—from |
| 35 | their Android phones or using any web browser on any host computer. </p> |
| 36 | |
| 37 | <p>When users find an app or game they want to buy, they purchase it and download |
| 38 | it instantly to their devices over-the-air. Users who sign in to the Google Play web site can also buy apps and games |
| 39 | and push them instantly to their phones, tablets, or other devices. Google Play |
| 40 | manages the application download.</p> |
| 41 | |
| 42 | <h3 id="payment-methods">Convenient payment options</h3> |
| 43 | |
Dirk Dougherty | 418203d | 2012-06-28 18:26:55 -0700 | [diff] [blame] | 44 | <p>Users can purchase your products on Google Play using several convenient |
Dirk Dougherty | b4dc1c8 | 2012-10-03 19:36:08 -0700 | [diff] [blame] | 45 | payment methods—credit cards, Direct Carrier Billing, and Google Play balance.</p> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 46 | |
| 47 | <p><span style="font-weight:500">Credit card</span> is the most common method of payment. Users can pay using any credit card |
| 48 | that they’ve registered in Google Play. To make it easy for users to get started, |
| 49 | registration is offered as a part of initial device setup process.</p> |
| 50 | |
| 51 | <div class="sidebox-wrapper" style="float:right;"> |
| 52 | <div class="sidebox"> |
| 53 | <h2>Payment methods on Google Play</h2> |
| 54 | <ul> |
Dirk Dougherty | b4dc1c8 | 2012-10-03 19:36:08 -0700 | [diff] [blame] | 55 | <li>Credit Card</li> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 56 | <li>Direct Carrier Billing</li> |
Dirk Dougherty | 418203d | 2012-06-28 18:26:55 -0700 | [diff] [blame] | 57 | <li>Google Play balance (stored value)</li> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 58 | </ul> |
| 59 | </div> |
| 60 | </div> |
| 61 | |
| 62 | <p>Subscribers on many popular carrier networks worldwide can charge purchases |
| 63 | to their monthly mobile phone bills through <span style="font-weight:500">Direct |
| 64 | Carrier Billing</span>. This form of payment is convenient and simple and is |
| 65 | extremely popular in regions where credit cards are less common. More than 75 |
| 66 | million users in key markets around the world can purchase |
| 67 | your products through Direct Carrier Billing. Many more will get the option in |
| 68 | the months ahead.</p> |
| 69 | |
Dirk Dougherty | 418203d | 2012-06-28 18:26:55 -0700 | [diff] [blame] | 70 | <p><span style="font-weight:500">Google Play balance</span> is a stored account |
| 71 | balance in Google Play. Users can increase their balance through promotions and |
| 72 | offers in the store, and they can use their balanace to make purchases of apps, |
| 73 | games, or other content. |
| 74 | |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 75 | <p>The payment methods available to users worldwide may vary, based on |
| 76 | location, carrier network, and other factors.</p> |
| 77 | |
| 78 | <div style="float:left;margin-right:2em;margin-top:1em;width:220px;"> |
| 79 | <img src="{@docRoot}images/gp-subs.png" style="width:220px"> |
| 80 | </div> |
| 81 | |
| 82 | <h2 id="billing-models" style="margin-top:1.5em;">Choice of billing models</h2> |
| 83 | |
| 84 | <p>Google Play gives you a choice of billing models to let you monetize your |
| 85 | products. </p> |
| 86 | |
| 87 | <p>You can offer apps to all users for free, or |
| 88 | you can set an initial price for the app, paid before download. You can also |
| 89 | sell one-time purchases and auto-renewing subscriptions from inside the app, and |
| 90 | you can take advantage of AdMob integration to monetize your app through |
| 91 | targeted advertising.</p> |
| 92 | |
| 93 | <div class="sidebox-wrapper"> |
| 94 | <div class="sidebox"> |
| 95 | <h2>Billing models on Google Play</h2> |
| 96 | <ul> |
| 97 | <li>Free (no charge to download)</li> |
| 98 | <li>Priced (user charged before download)</li> |
| 99 | <li>In-App products and subscriptions</li> |
| 100 | </ul> |
| 101 | </div> |
| 102 | </div> |
| 103 | |
| 104 | <p>You can combine these billing models in different ways, based on your business |
| 105 | needs or market conditions. </p> |
| 106 | |
| 107 | <p>For example, you can use a freemium or ad-supported model by distributing |
| 108 | your app for free and selling in-app products or advertising. Alternatively you |
| 109 | could set a nominal price for your app at download and sell value add-ons, |
| 110 | gameplay levels, and upgrades as in-app products. The only restriction is that |
| 111 | free apps must remain free (to download) for the life of the app.</p> |
| 112 | |
| 113 | <h2 id="buyer-currency" style="margin-top:1.5em;">Flexible pricing in the currencies of your customers</h2> |
| 114 | |
| 115 | <div style="float:right;margin-left:18px;border:1px solid #DDD;"> |
Dirk Dougherty | 24a3242 | 2012-07-02 15:52:25 -0700 | [diff] [blame] | 116 | <img src="{@docRoot}images/gp-buyer-currency.png" style="width:240px;padding:4px;margin-bottom:1em;"> |
Scott Main | 50e990c | 2012-06-21 17:14:39 -0700 | [diff] [blame] | 117 | </div> |
| 118 | |
| 119 | <p>Google Play gives you complete control over how you price your products. You |
| 120 | can set prices in more than 130 countries, for millions of |
| 121 | users around the world. When users browse your app’s product page or initiate a |
| 122 | purchase, Google Play shows them the price they will be charged <em>in |
| 123 | their local currency</em>.</p> |
| 124 | |
| 125 | <p>You can set and adjust your prices at any time, in any available currency. |
| 126 | Your prices in available currencies are independent, so you can adjust one |
| 127 | price without affecting others. This gives you the ability to run |
| 128 | short-term promotions and discounts in specific countries and more easily |
| 129 | manage shifts in exchange rates.</p> |
| 130 | |
| 131 | <p>You can set and manage prices for your apps and in-app products from the |
| 132 | Google Play Android Developer Console.</p> |
| 133 | |
| 134 | <h2 id="payouts">Monthly payouts in your local currency</h2> |
| 135 | |
| 136 | <p>To sell products in Google Play, all you have to do is register for a Google |
| 137 | Checkout merchant account and link it to your Google Play Android Developer |
| 138 | Console account (see <a |
| 139 | href="{@docRoot}distribute/googleplay/publish/register.html">Get Started with |
| 140 | Publishing</a> for details). Once you’ve set up your account and published your |
| 141 | apps, Google Play makes monthly payouts of sales proceeds to your merchant |
| 142 | account, in your local currency.</p> |
| 143 | |
| 144 | <h2 id="reporting">Detailed financial reporting</h2> |
| 145 | |
| 146 | <p>When you sell priced apps or in-app products on Google Play, you get a |
| 147 | variety of financial reports to help you track and project sales, optimize your |
| 148 | marketing campaigns, and support your customers.</p> |
| 149 | |
| 150 | <p>To help you keep up-to-date with the current activity, you can download daily |
| 151 | reports summarizing recent purchases of your products. The reports include |
| 152 | estimated sales amounts and include a variety of other data for each |
| 153 | transaction.</p> |
| 154 | |
| 155 | <p>At the close of the month, you can download a complete sales report that |
| 156 | gives you the final details of all transactions that closed in the month, |
| 157 | including the payout amounts and other data. Additional financial reports are |
| 158 | available in your Google Checkout merchant account.</p> |