Dirk Dougherty | 3506ac8 | 2014-02-21 11:15:52 -0800 | [diff] [blame] | 1 | page.title=Monetize with Ads |
| 2 | page.metaDescription=Ads are a quick and easy way to incorporate a monetization option into both your free and paid apps. |
| 3 | page.tags="monetizing", "free", "freemium", "ads" |
| 4 | page.image=/distribute/images/advertising.png |
| 5 | |
| 6 | @jd:body |
| 7 | |
| 8 | <div class="figure"> |
| 9 | <img src="{@docRoot}distribute/images/advertising.jpg" style="width:460px;"> |
| 10 | </div> |
| 11 | |
| 12 | <p> |
| 13 | In-app advertising offers a quick and easy way to incorporate a monetization |
| 14 | option into both your <a href= |
| 15 | "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= |
| 16 | "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= |
| 17 | "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> |
| 18 | |
| 19 | <p>Using <a href= |
| 20 | "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> |
| 21 | and the <a href="{@docRoot}google/play-services/ads.html">Google |
| 22 | Mobile Ads SDK</a> included in Google Play Services, you’re able to add |
| 23 | advertising into your apps, with just a few lines of code. |
| 24 | </p> |
| 25 | |
| 26 | <p> |
| 27 | When including ads in your apps you should consider: |
| 28 | </p> |
| 29 | |
| 30 | <ul> |
| 31 | <li> |
| 32 | <p> |
| 33 | <strong>Placement within your apps</strong> — Well placed ads will |
| 34 | optimize your revenue by making it more likely that users will ‘click |
| 35 | through’. Poorly placed ads can result in low click-through rates, and in |
| 36 | the worse cases poor rating and users rapidly abandoning your apps. You |
| 37 | can get advice on how to best place ads from the developer training on |
| 38 | <a href= |
| 39 | "{@docRoot}training/monetization/ads-and-ux.html">using |
| 40 | ads</a>. |
| 41 | </p> |
| 42 | </li> |
| 43 | |
| 44 | <li> |
| 45 | <p> |
| 46 | <strong>Ad formats</strong> — Every app offers a different type of |
| 47 | experience for users, so it’s important to consider the format of ads |
| 48 | you’re using to ensure it’s compatible with the experience. While banner |
| 49 | ads may work well for a flashlight utility app, an immersive gaming app |
| 50 | may benefit more from a video interstitial. Mismatched ad formats may |
| 51 | negatively affect your users’ experience and ad revenue, so try to select |
| 52 | formats that fit well with the content and flow of your apps. |
| 53 | </p> |
| 54 | </li> |
| 55 | |
| 56 | <li> |
| 57 | <p> |
| 58 | <strong>Maximizing your performance</strong> — Ensure you’re optimizing |
| 59 | your advertising revenue by maximizing your CPMs <em>and</em> fill rate. |
| 60 | Often ad providers will cite very high CPMs but will have a low fill rate |
| 61 | that can severely decrease your effective CPM, so look at both of these |
| 62 | figures. Also consider using a <a href= |
| 63 | "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> |
| 64 | mediation</a> solution if you’d like to use multiple ad providers in your |
| 65 | apps. Look for solutions that offer yield management or <a href= |
| 66 | "https://support.google.com/admob/v2/answer/3379794?hl=en&ref_topic=3379793#subid=us-en-et-dac"> |
| 67 | network optimization</a> features to serve the highest paying ad for each |
| 68 | impression. |
| 69 | </p> |
| 70 | </li> |
| 71 | |
| 72 | <li> |
| 73 | <p> |
| 74 | <strong>Exercising control options</strong> — A variety of ads promoting a |
| 75 | broad selection of other services or apps may show up within you apps. |
| 76 | Depending on your goals and the type of experience you want to provide |
| 77 | your users, it may make sense to <a href= |
| 78 | "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> |
| 79 | block</a> certain advertisements from appearing. Some developers don’t |
| 80 | want apps in a similar category showing to their users, but some don’t |
| 81 | mind. |
| 82 | </p> |
| 83 | </li> |
| 84 | |
| 85 | <li> |
| 86 | <p> |
| 87 | <strong>Cross promoting your other apps</strong> — Ads can be used for |
| 88 | more than just earning revenue. Consider using <a href= |
| 89 | "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> |
| 90 | house ads</a> within your apps to create awareness and promote your |
| 91 | entire portfolio of apps. When launching new apps, an easy way to quickly |
| 92 | attract users is to promote directly to your existing customers. |
| 93 | </p> |
| 94 | </li> |
| 95 | </ul> |
| 96 | |
| 97 | <p> |
| 98 | To start monetizing with ads sign up for <a href= |
| 99 | "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate |
| 100 | the <a href="https://developers.google.com/mobile-ads-sdk/download">Google |
| 101 | Mobile Ads SDK</a> into your apps. If you also need to manage direct deals |
| 102 | with advertisers, consider using <a href= |
| 103 | "http://www.google.com/doubleclick/publishers/small-business/index.html#subid=us-en-et-dac"> |
| 104 | DoubleClick for Publishers Small Business</a>. |
| 105 | </p> |
| 106 | |
| 107 | <div class="headerLine"><h1 id="related-resources">Related resources</h1><hr></div> |
| 108 | |
| 109 | <div class="resource-widget resource-flow-layout col-13" |
| 110 | data-query="collection:distribute/monetize/advertising" |
| 111 | data-sortOrder="-timestamp" |
| 112 | data-cardSizes="9x3" |
| 113 | data-maxResults="6"></div> |
| 114 | |